Omnisend and Magento Integration

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Connect Omnisend and Magento to automate personalized marketing based on purchase history. Latenode’s visual editor simplifies complex logic, while affordable pricing lets you scale customer engagement without breaking the bank.

Omnisend + Magento integration

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Omnisend

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Magento

Create a New Scenario to Connect Omnisend and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Magento will be your first step. To do this, click "Choose an app," find Omnisend or Magento, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Omnisend

Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Omnisend

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Omnisend node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Magento

Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Omnisend

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Magento

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Connect Magento

Sign In

Run node once

Configure the Omnisend and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Omnisend and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Magento integration works as expected. Depending on your setup, data should flow between Omnisend and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Magento

Magento + Slack: When a new order is placed in Magento, a notification is sent to a designated Slack channel to alert the team about the new sale.

Omnisend + Magento + Customer.io: When a contact engages with a specific custom event in Omnisend, their contact information is retrieved. Their information is then updated, or created, as a Customer in Customer.io.

Omnisend and Magento integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Omnisend and Magento

How can I connect my Omnisend account to Magento using Latenode?

To connect your Omnisend account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate personalized welcome emails based on Magento purchase history?

Yes, you can! Latenode's visual editor simplifies building complex logic for personalized Omnisend campaigns based on Magento data, boosting customer engagement and sales.

What types of tasks can I perform by integrating Omnisend with Magento?

Integrating Omnisend with Magento allows you to perform various tasks, including:

  • Syncing customer data between Omnisend and Magento automatically.
  • Triggering Omnisend marketing automations based on Magento order events.
  • Sending abandoned cart emails via Omnisend with Magento product details.
  • Updating customer segments in Omnisend based on Magento purchase behavior.
  • Creating personalized product recommendations in Omnisend using Magento data.

How does Latenode handle large data volumes from Magento to Omnisend?

Latenode is designed for scale. It efficiently processes and transforms large datasets from Magento ensuring seamless and reliable data transfer to Omnisend.

Are there any limitations to the Omnisend and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time data synchronization is subject to API rate limits.
  • Custom Magento attributes might need manual mapping in Latenode.

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