How to connect Phantombuster and Google Analytics
Create a New Scenario to Connect Phantombuster and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Phantombuster, triggered by another scenario, or executed manually (for testing purposes). In most cases, Phantombuster or Google Analytics will be your first step. To do this, click "Choose an app," find Phantombuster or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Phantombuster Node
Select the Phantombuster node from the app selection panel on the right.

Phantombuster
Configure the Phantombuster
Click on the Phantombuster node to configure it. You can modify the Phantombuster URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Phantombuster node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Phantombuster and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Phantombuster and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Save and Activate the Scenario
After configuring Phantombuster, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Phantombuster and Google Analytics integration works as expected. Depending on your setup, data should flow between Phantombuster and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Phantombuster and Google Analytics
Phantombuster + Google Analytics + Google Sheets: This automation flow launches a Phantombuster phantom, then retrieves data using Google Analytics, and logs the key performance metrics in a Google Sheet for easy tracking and sharing.
Phantombuster + Google Analytics + Slack: This automation triggers when Phantombuster has a new output. It then checks Google Analytics for changes in traffic. If a significant traffic drop is detected (based on a comparison to a previous run), a notification is sent to a Slack channel.
Phantombuster and Google Analytics integration alternatives
About Phantombuster
Automate web data extraction with Phantombuster in Latenode. Scrape social media, websites, and directories to enrich your workflows. Build scalable lead generation or market research processes by integrating Phantombuster's agents directly into Latenode's visual, no-code environment. Use Latenode’s flexible tools for data transformation and routing.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Phantombuster and Google Analytics
How can I connect my Phantombuster account to Google Analytics using Latenode?
To connect your Phantombuster account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Phantombuster and click on "Connect".
- Authenticate your Phantombuster and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website leads extracted by Phantombuster in Google Analytics?
Yes, you can! Latenode allows you to automate sending Phantombuster data directly to Google Analytics, giving you real-time insights and better ROI analysis.
What types of tasks can I perform by integrating Phantombuster with Google Analytics?
Integrating Phantombuster with Google Analytics allows you to perform various tasks, including:
- Automatically track the sources of leads generated by Phantombuster.
- Visualize Phantombuster data within Google Analytics dashboards.
- Analyze user behavior based on Phantombuster's scraping results.
- Trigger personalized marketing campaigns based on user data.
- Monitor the effectiveness of your web scraping efforts.
How can I scale Phantombuster automation on Latenode?
Latenode lets you easily scale Phantombuster workflows by adding parallel executions, JavaScript code, and serverless functions as needed.
Are there any limitations to the Phantombuster and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Analytics imposes data sampling on very large datasets.
- Phantombuster's free plan has limitations on execution time.
- Initial setup requires a basic understanding of both platforms.