Pipedrive and Customer.io Integration

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Keep sales and marketing aligned: automatically sync new Pipedrive leads to Customer.io for tailored onboarding. Latenode's visual editor offers advanced customization with JavaScript and affordable execution-based pricing.

Pipedrive + Customer.io integration

Connect Pipedrive and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Pipedrive

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Pipedrive and Customer.io

Create a New Scenario to Connect Pipedrive and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Customer.io will be your first step. To do this, click "Choose an app," find Pipedrive or Customer.io, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node

Select the Pipedrive node from the app selection panel on the right.

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Pipedrive

Configure the Pipedrive

Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Pipedrive

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Pipedrive node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Pipedrive

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Run node once

Configure the Pipedrive and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Pipedrive and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Pipedrive, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Pipedrive and Customer.io integration works as expected. Depending on your setup, data should flow between Pipedrive and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pipedrive and Customer.io

Pipedrive + Customer.io + Slack: When a deal is closed in Pipedrive, create or update a customer profile in Customer.io. Then, send a congratulatory message to the sales team in a designated Slack channel.

Customer.io + Pipedrive + Zoom: When a lead engages in Customer.io, update the lead's record in Pipedrive. Then, create a meeting in Zoom for the lead and the sales representative.

Pipedrive and Customer.io integration alternatives

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Pipedrive and Customer.io

How can I connect my Pipedrive account to Customer.io using Latenode?

To connect your Pipedrive account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pipedrive and click on "Connect".
  • Authenticate your Pipedrive and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Customer.io profiles when deals close in Pipedrive?

Yes, you can! With Latenode, automatically update Customer.io profiles with Pipedrive deal data to personalize messaging and improve customer engagement. Leverage no-code or JavaScript blocks for complex data transformations.

What types of tasks can I perform by integrating Pipedrive with Customer.io?

Integrating Pipedrive with Customer.io allows you to perform various tasks, including:

  • Create Customer.io profiles when new deals are created in Pipedrive.
  • Update Customer.io attributes when deal stages change in Pipedrive.
  • Send personalized emails via Customer.io based on Pipedrive deal values.
  • Trigger Customer.io campaigns when deals are won in Pipedrive.
  • Segment Customer.io users based on their associated Pipedrive deals.

Can I use JavaScript to transform data between Pipedrive and Customer.io?

Yes! Latenode allows you to use JavaScript code blocks to transform data, providing advanced control over data mapping between Pipedrive and Customer.io.

Are there any limitations to the Pipedrive and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of the Pipedrive and Customer.io APIs apply.
  • Historical data migration requires a separate, potentially complex workflow.

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