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Combine QuestionPro survey data with Google Analytics insights to visualize user behavior. Latenode's visual editor and flexible JavaScript nodes help you build custom dashboards, while affordable pricing ensures cost-effective scaling as your survey volume grows.
Connect QuestionPro and Google Analytics in minutes with Latenode.
Create QuestionPro to Google Analytics workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuestionPro, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuestionPro or Google Analytics will be your first step. To do this, click "Choose an app," find QuestionPro or Google Analytics, and select the appropriate trigger to start the scenario.

Select the QuestionPro node from the app selection panel on the right.

QuestionPro
Click on the QuestionPro node to configure it. You can modify the QuestionPro URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the QuestionPro node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

QuestionPro
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Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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QuestionPro
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Iterator
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Webhook response
After configuring QuestionPro, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the QuestionPro and Google Analytics integration works as expected. Depending on your setup, data should flow between QuestionPro and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
QuestionPro + Google Analytics + Google Sheets: When a user completes a survey in QuestionPro, their answers are retrieved and website interaction data from Google Analytics is pulled using a report. Both the survey answers and website interaction data are then added as a new row to a Google Sheet.
Google Analytics + QuestionPro + Slack: When website traffic drops based on a report from Google Analytics, a user survey is created in QuestionPro, and a notification is sent to a Slack channel to alert the marketing team about the traffic change and survey launch.
About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my QuestionPro account to Google Analytics using Latenode?
To connect your QuestionPro account to Google Analytics on Latenode, follow these steps:
Can I track survey completion rates in Google Analytics?
Yes, you can! Latenode lets you send QuestionPro survey data to Google Analytics, providing completion rate insights. Automate reports and optimize surveys based on real-time analytics.
What types of tasks can I perform by integrating QuestionPro with Google Analytics?
Integrating QuestionPro with Google Analytics allows you to perform various tasks, including:
How does Latenode handle data privacy between QuestionPro and Google Analytics?
Latenode ensures data privacy by using secure connections and allowing users to control the data shared between QuestionPro and Google Analytics.
Are there any limitations to the QuestionPro and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: