QuestionPro and Google Analytics Integration

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Combine QuestionPro survey data with Google Analytics insights to visualize user behavior. Latenode's visual editor and flexible JavaScript nodes help you build custom dashboards, while affordable pricing ensures cost-effective scaling as your survey volume grows.

Swap Apps

QuestionPro

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect QuestionPro and Google Analytics

Create a New Scenario to Connect QuestionPro and Google Analytics

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuestionPro, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuestionPro or Google Analytics will be your first step. To do this, click "Choose an app," find QuestionPro or Google Analytics, and select the appropriate trigger to start the scenario.

Add the QuestionPro Node

Select the QuestionPro node from the app selection panel on the right.

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QuestionPro

Configure the QuestionPro

Click on the QuestionPro node to configure it. You can modify the QuestionPro URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the QuestionPro node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Run node once

Configure the QuestionPro and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

Select

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The action ID

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Run node once

Set Up the QuestionPro and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring QuestionPro, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the QuestionPro and Google Analytics integration works as expected. Depending on your setup, data should flow between QuestionPro and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect QuestionPro and Google Analytics

QuestionPro + Google Analytics + Google Sheets: When a user completes a survey in QuestionPro, their answers are retrieved and website interaction data from Google Analytics is pulled using a report. Both the survey answers and website interaction data are then added as a new row to a Google Sheet.

Google Analytics + QuestionPro + Slack: When website traffic drops based on a report from Google Analytics, a user survey is created in QuestionPro, and a notification is sent to a Slack channel to alert the marketing team about the traffic change and survey launch.

QuestionPro and Google Analytics integration alternatives

About QuestionPro

Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ QuestionPro and Google Analytics

How can I connect my QuestionPro account to Google Analytics using Latenode?

To connect your QuestionPro account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select QuestionPro and click on "Connect".
  • Authenticate your QuestionPro and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track survey completion rates in Google Analytics?

Yes, you can! Latenode lets you send QuestionPro survey data to Google Analytics, providing completion rate insights. Automate reports and optimize surveys based on real-time analytics.

What types of tasks can I perform by integrating QuestionPro with Google Analytics?

Integrating QuestionPro with Google Analytics allows you to perform various tasks, including:

  • Automatically logging survey responses as Google Analytics events.
  • Creating custom Google Analytics dashboards based on survey data.
  • Triggering personalized email campaigns based on survey answers.
  • Segmenting website visitors based on their survey responses.
  • Calculating customer satisfaction scores using Google Analytics goals.

How does Latenode handle data privacy between QuestionPro and Google Analytics?

Latenode ensures data privacy by using secure connections and allowing users to control the data shared between QuestionPro and Google Analytics.

Are there any limitations to the QuestionPro and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data transfer depends on the polling frequency set in Latenode.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data from QuestionPro may not be easily migrated to Google Analytics.

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