How to connect QuestionPro and HubSpot
Create a New Scenario to Connect QuestionPro and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuestionPro, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuestionPro or HubSpot will be your first step. To do this, click "Choose an app," find QuestionPro or HubSpot, and select the appropriate trigger to start the scenario.

Add the QuestionPro Node
Select the QuestionPro node from the app selection panel on the right.

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Configure the QuestionPro
Click on the QuestionPro node to configure it. You can modify the QuestionPro URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the QuestionPro node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the QuestionPro and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the QuestionPro and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring QuestionPro, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the QuestionPro and HubSpot integration works as expected. Depending on your setup, data should flow between QuestionPro and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect QuestionPro and HubSpot
QuestionPro + HubSpot + Slack: When a new response is submitted in QuestionPro, the data is used to find or create a contact in HubSpot. If the contact qualifies based on HubSpot criteria (e.g., lifecycle stage), a notification is sent to a Slack channel.
HubSpot + QuestionPro + Google Sheets: When a new contact is created or updated in HubSpot, relevant contact details and responses from a specified QuestionPro survey are logged into a Google Sheet for analysis and reporting.
QuestionPro and HubSpot integration alternatives
About QuestionPro
Automate survey workflows with QuestionPro in Latenode. Collect data, analyze results, and trigger actions based on responses. Pipe survey data into other apps (CRM, spreadsheets) for real-time updates. Use Latenode's logic and integrations to tailor workflows to specific business needs, bypassing manual data transfer and analysis. Scale your surveys effortlessly.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ QuestionPro and HubSpot
How can I connect my QuestionPro account to HubSpot using Latenode?
To connect your QuestionPro account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select QuestionPro and click on "Connect".
- Authenticate your QuestionPro and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts after surveys?
Yes, you can! Latenode allows real-time updates using triggers. This ensures your HubSpot data reflects survey responses, boosting segmentation & personalization efforts.
What types of tasks can I perform by integrating QuestionPro with HubSpot?
Integrating QuestionPro with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from QuestionPro survey responses.
- Update existing HubSpot contacts with survey data.
- Trigger HubSpot workflows based on survey completion.
- Segment HubSpot contacts based on survey answers.
- Send personalized emails based on survey feedback.
How do I handle large QuestionPro datasets in Latenode?
Latenode efficiently handles large datasets using batch processing, custom code & built-in data transformation tools, scaling your QuestionPro automations.
Are there any limitations to the QuestionPro and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex survey logic may require custom JavaScript.
- Rate limits of QuestionPro & HubSpot APIs apply.
- Data mapping requires careful configuration.