RD Station and Google Analytics Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Enrich RD Station leads with Google Analytics data for smarter segmentation and retargeting. Latenode’s visual editor and JavaScript support enable custom scoring models at an affordable pay-by-execution price.

Swap Apps

RD Station

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect RD Station and Google Analytics

Create a New Scenario to Connect RD Station and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a RD Station, triggered by another scenario, or executed manually (for testing purposes). In most cases, RD Station or Google Analytics will be your first step. To do this, click "Choose an app," find RD Station or Google Analytics, and select the appropriate trigger to start the scenario.

Add the RD Station Node

Select the RD Station node from the app selection panel on the right.

+
1

RD Station

Configure the RD Station

Click on the RD Station node to configure it. You can modify the RD Station URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

RD Station

Node type

#1 RD Station

/

Name

Untitled

Connection *

Select

Map

Connect RD Station

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the RD Station node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

1

RD Station

+
2

Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

1

RD Station

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Sign In

Run node once

Configure the RD Station and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

RD Station

+
2

Google Analytics

Node type

#2 Google Analytics

/

Name

Untitled

Connection *

Select

Map

Connect Google Analytics

Google Analytics Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the RD Station and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Google Analytics

1

Trigger on Webhook

2

RD Station

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring RD Station, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the RD Station and Google Analytics integration works as expected. Depending on your setup, data should flow between RD Station and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect RD Station and Google Analytics

RD Station + Google Analytics + Google Sheets: When a new lead conversion occurs in RD Station, the flow retrieves Google Analytics data for that lead's campaign and saves both RD Station lead data and Google Analytics website traffic data into a Google Sheet for performance tracking.

Google Analytics + RD Station + Slack: When Google Analytics detects website traffic, the flow checks if the traffic originates from an RD Station campaign. If so, a notification is sent to the marketing team in Slack, alerting them of the traffic spike.

RD Station and Google Analytics integration alternatives

About RD Station

Use RD Station in Latenode to automate marketing tasks. Update leads, trigger personalized emails, and track campaign performance, all inside automated workflows. Integrate RD Station data with other apps, enrich with AI, and build custom logic without code. Scale your marketing automation affordably and visually.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ RD Station and Google Analytics

How can I connect my RD Station account to Google Analytics using Latenode?

To connect your RD Station account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select RD Station and click on "Connect".
  • Authenticate your RD Station and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track lead source from RD Station in Google Analytics?

Yes, you can! Latenode's flexible data mapping lets you send RD Station lead source data to Google Analytics as custom dimensions. Get accurate attribution for better ROI analysis.

What types of tasks can I perform by integrating RD Station with Google Analytics?

Integrating RD Station with Google Analytics allows you to perform various tasks, including:

  • Automatically sending new RD Station lead data to Google Analytics.
  • Tracking goal completions from RD Station forms in Google Analytics.
  • Segmenting Google Analytics reports based on RD Station lead lifecycle stages.
  • Triggering personalized marketing campaigns based on website behavior.
  • Combining RD Station and Google Analytics data for advanced reporting.

Can I use JavaScript code to transform RD Station data?

Yes! Latenode allows you to use JavaScript to manipulate RD Station data before sending it to Google Analytics.

Are there any limitations to the RD Station and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration from RD Station to Google Analytics requires custom implementation.
  • Complex data transformations may require JavaScript knowledge.
  • Google Analytics API limits may impact high-volume data transfers.

Try now