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Enrich RD Station leads with Google Analytics data for smarter segmentation and retargeting. Latenode’s visual editor and JavaScript support enable custom scoring models at an affordable pay-by-execution price.
Connect RD Station and Google Analytics in minutes with Latenode.
Create RD Station to Google Analytics workflow
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Create a New Scenario to Connect RD Station and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a RD Station, triggered by another scenario, or executed manually (for testing purposes). In most cases, RD Station or Google Analytics will be your first step. To do this, click "Choose an app," find RD Station or Google Analytics, and select the appropriate trigger to start the scenario.
Add the RD Station Node
Select the RD Station node from the app selection panel on the right.
RD Station
Configure the RD Station
Click on the RD Station node to configure it. You can modify the RD Station URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the RD Station node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
RD Station
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the RD Station and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the RD Station and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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RD Station
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring RD Station, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the RD Station and Google Analytics integration works as expected. Depending on your setup, data should flow between RD Station and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
RD Station + Google Analytics + Google Sheets: When a new lead conversion occurs in RD Station, the flow retrieves Google Analytics data for that lead's campaign and saves both RD Station lead data and Google Analytics website traffic data into a Google Sheet for performance tracking.
Google Analytics + RD Station + Slack: When Google Analytics detects website traffic, the flow checks if the traffic originates from an RD Station campaign. If so, a notification is sent to the marketing team in Slack, alerting them of the traffic spike.
About RD Station
Use RD Station in Latenode to automate marketing tasks. Update leads, trigger personalized emails, and track campaign performance, all inside automated workflows. Integrate RD Station data with other apps, enrich with AI, and build custom logic without code. Scale your marketing automation affordably and visually.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my RD Station account to Google Analytics using Latenode?
To connect your RD Station account to Google Analytics on Latenode, follow these steps:
Can I track lead source from RD Station in Google Analytics?
Yes, you can! Latenode's flexible data mapping lets you send RD Station lead source data to Google Analytics as custom dimensions. Get accurate attribution for better ROI analysis.
What types of tasks can I perform by integrating RD Station with Google Analytics?
Integrating RD Station with Google Analytics allows you to perform various tasks, including:
Can I use JavaScript code to transform RD Station data?
Yes! Latenode allows you to use JavaScript to manipulate RD Station data before sending it to Google Analytics.
Are there any limitations to the RD Station and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: