RocketReach and Google Analytics Integration

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Enrich Google Analytics data with detailed professional profiles from RocketReach. Latenode’s visual editor makes it easy to map fields and trigger updates, while pay-per-use pricing keeps costs down as you scale lead analysis.

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RocketReach

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect RocketReach and Google Analytics

Create a New Scenario to Connect RocketReach and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a RocketReach, triggered by another scenario, or executed manually (for testing purposes). In most cases, RocketReach or Google Analytics will be your first step. To do this, click "Choose an app," find RocketReach or Google Analytics, and select the appropriate trigger to start the scenario.

Add the RocketReach Node

Select the RocketReach node from the app selection panel on the right.

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RocketReach

Configure the RocketReach

Click on the RocketReach node to configure it. You can modify the RocketReach URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Map

Connect RocketReach

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the RocketReach node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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RocketReach

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Google Analytics

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#2 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the RocketReach and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Map

Connect Google Analytics

Google Analytics Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the RocketReach and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring RocketReach, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the RocketReach and Google Analytics integration works as expected. Depending on your setup, data should flow between RocketReach and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect RocketReach and Google Analytics

RocketReach + Google Analytics + Google Sheets: Capture contact information from RocketReach based on company names found in Google Analytics reports. Log these contacts and related engagement metrics in a Google Sheet for tracking and analysis.

Google Analytics + RocketReach + Slack: When Google Analytics detects a spike in website traffic, find relevant contacts at the company using RocketReach. Send a notification with the contact details via Slack to the sales team.

RocketReach and Google Analytics integration alternatives

About RocketReach

Find verified contact data with RocketReach, then automate outreach in Latenode. Build workflows that instantly add leads to your CRM, trigger personalized email sequences, and update spreadsheets. Stop manual data entry and scale lead generation with no-code ease, paying only for execution time.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

RocketReach + Google Analytics integration

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FAQ RocketReach and Google Analytics

How can I connect my RocketReach account to Google Analytics using Latenode?

To connect your RocketReach account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select RocketReach and click on "Connect".
  • Authenticate your RocketReach and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track website conversions based on RocketReach data?

Yes, easily! Latenode allows sending enriched RocketReach data to Google Analytics as custom events, providing deeper insights into lead sources and campaign effectiveness.

What types of tasks can I perform by integrating RocketReach with Google Analytics?

Integrating RocketReach with Google Analytics allows you to perform various tasks, including:

  • Automatically track lead source based on RocketReach contact data.
  • Enrich Google Analytics data with company size from RocketReach profiles.
  • Trigger personalized website experiences based on lead's RocketReach data.
  • Attribute marketing spend to specific lead generation channels.
  • Analyze customer engagement based on RocketReach professional titles.

CanIautomaticallyupdateGoogleAnalyticspropertieswithRocketReachdata?

Yes! Latenode lets you automate updates to Google Analytics using real-time data from RocketReach, ensuring your analytics always reflect the latest lead information.

Are there any limitations to the RocketReach and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from RocketReach and Google Analytics APIs may impact high-volume workflows.
  • Custom dimensions in Google Analytics need to be pre-defined before data population.
  • Historical data from RocketReach may not be retroactively applied to Google Analytics.

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