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Enrich Mixpanel user profiles with RocketReach data to track engagement based on job title or industry. Latenode's visual editor simplifies this data enrichment, letting you build custom logic with JavaScript and scale affordably by paying only for execution time.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a RocketReach, triggered by another scenario, or executed manually (for testing purposes). In most cases, RocketReach or Mixpanel will be your first step. To do this, click "Choose an app," find RocketReach or Mixpanel, and select the appropriate trigger to start the scenario.

Select the RocketReach node from the app selection panel on the right.

RocketReach
Click on the RocketReach node to configure it. You can modify the RocketReach URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the RocketReach node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

RocketReach
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Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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RocketReach
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Iterator
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Webhook response
After configuring RocketReach, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the RocketReach and Mixpanel integration works as expected. Depending on your setup, data should flow between RocketReach and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mixpanel + RocketReach + HubSpot: When a new user profile is created or updated in Mixpanel, use RocketReach to find contact information and then create or update the contact in HubSpot.
Mixpanel + RocketReach + Salesforce: When a key event is tracked in Mixpanel, use RocketReach to find contact information and create a new lead in Salesforce.
About RocketReach
Find verified contact data with RocketReach, then automate outreach in Latenode. Build workflows that instantly add leads to your CRM, trigger personalized email sequences, and update spreadsheets. Stop manual data entry and scale lead generation with no-code ease, paying only for execution time.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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How can I connect my RocketReach account to Mixpanel using Latenode?
To connect your RocketReach account to Mixpanel on Latenode, follow these steps:
Can I enrich Mixpanel profiles with RocketReach contact data?
Yes, with Latenode you can automatically enrich Mixpanel profiles using RocketReach's contact information. This unlocks hyper-personalized user experiences and targeted marketing campaigns.
What types of tasks can I perform by integrating RocketReach with Mixpanel?
Integrating RocketReach with Mixpanel allows you to perform various tasks, including:
How secure is RocketReach data when using the Latenode integration?
Latenode uses secure authentication protocols and data encryption to protect your RocketReach data during integration and workflow execution.
Are there any limitations to the RocketReach and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: