Salesforce and Customer.io Integration

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Keep your Salesforce data synchronized with Customer.io for targeted marketing. Latenode's visual editor simplifies complex data flows and offers JavaScript support for custom logic, while pay-per-execution pricing ensures cost-effective scaling.

Salesforce + Customer.io integration

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Automate your workflow

Swap Apps

Salesforce

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesforce and Customer.io

Create a New Scenario to Connect Salesforce and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Customer.io will be your first step. To do this, click "Choose an app," find Salesforce or Customer.io, and select the appropriate trigger to start the scenario.

Add the Salesforce Node

Select the Salesforce node from the app selection panel on the right.

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Salesforce

Configure the Salesforce

Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Salesforce

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Connect Salesforce

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Salesforce node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Salesforce

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

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Run node once

Configure the Salesforce and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

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Run node once

Set Up the Salesforce and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Salesforce, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Salesforce and Customer.io integration works as expected. Depending on your setup, data should flow between Salesforce and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesforce and Customer.io

Salesforce + Customer.io + Slack: When a new lead is created in Salesforce, a corresponding user is created or updated in Customer.io. Subsequently, a welcome message is sent to the user via Slack.

Customer.io + Salesforce + Zoom: When a user is added to a specific segment in Customer.io, a new lead is created in Salesforce, and a Zoom meeting is scheduled for follow-up.

Salesforce and Customer.io integration alternatives

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Salesforce and Customer.io

How can I connect my Salesforce account to Customer.io using Latenode?

To connect your Salesforce account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesforce and click on "Connect".
  • Authenticate your Salesforce and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails from new Salesforce leads?

Yes! Latenode allows triggering personalized Customer.io emails for new Salesforce leads. Use visual logic to filter leads and send tailored messages, boosting engagement.

What types of tasks can I perform by integrating Salesforce with Customer.io?

Integrating Salesforce with Customer.io allows you to perform various tasks, including:

  • Create or update Customer.io profiles from new Salesforce contacts.
  • Send targeted email campaigns based on Salesforce opportunity stages.
  • Segment Customer.io users based on Salesforce data points.
  • Update Salesforce records with Customer.io engagement metrics.
  • Trigger internal notifications when key Salesforce events occur.

How can I use custom Salesforce objects within Latenode workflows?

Latenode's flexible Salesforce integration allows access to standard and custom objects. Leverage JavaScript nodes to handle complex data transformations.

Are there any limitations to the Salesforce and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the API limits of both platforms.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration may require custom implementation.

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