Salesmate and Google Analytics Integration

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Connect Salesmate and Google Analytics to track marketing campaign ROI. Latenode's visual editor simplifies mapping ad spend to sales conversions, while affordable execution-based pricing helps you scale insights without cost overruns.

Swap Apps

Salesmate

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesmate and Google Analytics

Create a New Scenario to Connect Salesmate and Google Analytics

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesmate, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesmate or Google Analytics will be your first step. To do this, click "Choose an app," find Salesmate or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Salesmate Node

Select the Salesmate node from the app selection panel on the right.

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Salesmate

Configure the Salesmate

Click on the Salesmate node to configure it. You can modify the Salesmate URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Salesmate

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Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Salesmate node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Configure the Salesmate and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Salesmate and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Salesmate, Google Analytics, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Salesmate and Google Analytics integration works as expected. Depending on your setup, data should flow between Salesmate and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesmate and Google Analytics

Salesmate + Google Analytics + Google Sheets: When a new deal is created in Salesmate, a Google Analytics report is run to gather relevant website data. This data, along with the deal information, is then added to a Google Sheet for analysis.

Google Sheets + Salesmate + Google Sheets: When a new row is added to a Google Sheet, search for a corresponding contact in Salesmate. If the contact exists, update the row in the original Google Sheet to reflect their Salesmate ID.

Salesmate and Google Analytics integration alternatives

About Salesmate

Automate Salesmate tasks within Latenode to streamline sales processes. Trigger actions like lead creation or deal updates based on events in other apps. Connect Salesmate to your marketing stack, enrich data, and manage follow-ups using visual workflows and custom logic, avoiding manual data entry. Scale your sales automation without code, paying only for execution time.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

Salesmate + Google Analytics integration

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FAQ Salesmate and Google Analytics

How can I connect my Salesmate account to Google Analytics using Latenode?

To connect your Salesmate account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesmate and click on "Connect".
  • Authenticate your Salesmate and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track offline Salesmate conversions in Google Analytics?

Yes, you can! Latenode's flexible data mapping ensures accurate conversion tracking, providing a holistic view of your marketing efforts, and improving ROI analysis.

What types of tasks can I perform by integrating Salesmate with Google Analytics?

Integrating Salesmate with Google Analytics allows you to perform various tasks, including:

  • Automatically logging new Salesmate deals as Google Analytics events.
  • Sending website visitor data from Google Analytics to Salesmate contacts.
  • Updating Salesmate contact information with Google Analytics demographics.
  • Triggering personalized email campaigns based on website behavior.
  • Creating custom dashboards combining sales and marketing analytics.

HowcanIautomateleadscoringbasedonwebsiteactivitywithSalesmate?

Latenode lets you automate lead scoring by seamlessly transferring Google Analytics data into Salesmate, saving time and improving lead qualification.

Are there any limitations to the Salesmate and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require custom scripting.
  • Complex data transformations may require JavaScript knowledge.
  • Real-time data synchronization depends on API rate limits.

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