Sendgrid and HubSpot Integration

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Connect Sendgrid and HubSpot to automate personalized email campaigns based on CRM data. Latenode’s visual editor simplifies complex logic and its affordable pricing allows scaling of even high-volume marketing automations with custom JavaScript code.

Swap Apps

Sendgrid

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and HubSpot

Create a New Scenario to Connect Sendgrid and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or HubSpot will be your first step. To do this, click "Choose an app," find Sendgrid or HubSpot, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendgrid

Sign In

Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Sendgrid node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Connect HubSpot

Sign In

Run node once

Configure the Sendgrid and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Sendgrid and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and HubSpot integration works as expected. Depending on your setup, data should flow between Sendgrid and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and HubSpot

HubSpot + Sendgrid + Zoom: When a new contact is added to HubSpot, they are sent a welcome email via Sendgrid with a link to an upcoming Zoom webinar. This helps onboard new contacts and promote webinar attendance.

Sendgrid + HubSpot + Google Sheets: Track email campaign performance from Sendgrid. When a new email event happens, log the relevant data (e.g., email address, event type) to a Google Sheet. Also, update the corresponding contact's record in HubSpot with the event information.

Sendgrid and HubSpot integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

Sendgrid + HubSpot integration

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FAQ Sendgrid and HubSpot

How can I connect my Sendgrid account to HubSpot using Latenode?

To connect your Sendgrid account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add new Sendgrid contacts to HubSpot?

Yes, easily! Latenode's visual editor lets you map data & trigger automations for instant contact syncing, saving time and ensuring your HubSpot lists are always up-to-date.

What types of tasks can I perform by integrating Sendgrid with HubSpot?

Integrating Sendgrid with HubSpot allows you to perform various tasks, including:

  • Automatically creating HubSpot contacts from new Sendgrid subscribers.
  • Triggering Sendgrid email campaigns based on HubSpot lifecycle stages.
  • Updating HubSpot contact properties with Sendgrid email activity data.
  • Segmenting HubSpot lists based on Sendgrid email engagement metrics.
  • Sending personalized emails via Sendgrid using HubSpot contact data.

How can I track Sendgrid email performance within HubSpot?

Latenode lets you pull detailed Sendgrid stats into HubSpot. Build custom dashboards showing opens, clicks, and more, all without code.

Are there any limitations to the Sendgrid and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Sendgrid and HubSpot APIs may affect high-volume workflows.
  • Custom field mappings require manual configuration.
  • Complex data transformations might need custom JavaScript code.

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