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Connect Sendgrid and HubSpot to automate personalized email campaigns based on CRM data. Latenode’s visual editor simplifies complex logic and its affordable pricing allows scaling of even high-volume marketing automations with custom JavaScript code.
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Create a New Scenario to Connect Sendgrid and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or HubSpot will be your first step. To do this, click "Choose an app," find Sendgrid or HubSpot, and select the appropriate trigger to start the scenario.
Add the Sendgrid Node
Select the Sendgrid node from the app selection panel on the right.
Sendgrid
Configure the Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Sendgrid node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Sendgrid and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Sendgrid and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Sendgrid
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Sendgrid, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and HubSpot integration works as expected. Depending on your setup, data should flow between Sendgrid and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
HubSpot + Sendgrid + Zoom: When a new contact is added to HubSpot, they are sent a welcome email via Sendgrid with a link to an upcoming Zoom webinar. This helps onboard new contacts and promote webinar attendance.
Sendgrid + HubSpot + Google Sheets: Track email campaign performance from Sendgrid. When a new email event happens, log the relevant data (e.g., email address, event type) to a Google Sheet. Also, update the corresponding contact's record in HubSpot with the event information.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Sendgrid account to HubSpot using Latenode?
To connect your Sendgrid account to HubSpot on Latenode, follow these steps:
Can I automatically add new Sendgrid contacts to HubSpot?
Yes, easily! Latenode's visual editor lets you map data & trigger automations for instant contact syncing, saving time and ensuring your HubSpot lists are always up-to-date.
What types of tasks can I perform by integrating Sendgrid with HubSpot?
Integrating Sendgrid with HubSpot allows you to perform various tasks, including:
How can I track Sendgrid email performance within HubSpot?
Latenode lets you pull detailed Sendgrid stats into HubSpot. Build custom dashboards showing opens, clicks, and more, all without code.
Are there any limitations to the Sendgrid and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: