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Automatically trigger personalized emails via Sendgrid based on real-time search engine result data from Serper. Latenodeβs visual editor and affordable pricing let you build sophisticated SEO-driven email campaigns without complex coding or inflated costs.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Serper will be your first step. To do this, click "Choose an app," find Sendgrid or Serper, and select the appropriate trigger to start the scenario.

Select the Sendgrid node from the app selection panel on the right.

Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Sendgrid node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

Sendgrid
β
Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Sendgrid
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Iterator
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Webhook response
After configuring Sendgrid, Serper, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Sendgrid and Serper integration works as expected. Depending on your setup, data should flow between Sendgrid and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Sendgrid + Serper + Google Sheets: When a new email campaign is sent via Sendgrid, its subject and body are used as keywords to search for trending topics using Serper. The search results are then added as a new row in a Google Sheet for performance tracking and analysis.
Serper + Sendgrid + Slack: When a new trending search appears on Serper for a specific niche, trigger Sendgrid to retrieve a corresponding email campaign and notify the team via Slack with the details of the email campaign related to the trending search.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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How can I connect my Sendgrid account to Serper using Latenode?
To connect your Sendgrid account to Serper on Latenode, follow these steps:
Can I automate email personalization with SERP data?
Yes, you can! Latenode enables dynamic email content using Serper's search results. Inject personalized information, leading to higher engagement and conversion rates.
What types of tasks can I perform by integrating Sendgrid with Serper?
Integrating Sendgrid with Serper allows you to perform various tasks, including:
Can I use custom JavaScript code with Sendgrid in Latenode?
Yes, you can! Latenode enables custom JavaScript functions to transform data or add specific logic to your Sendgrid workflows.
Are there any limitations to the Sendgrid and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: