SendPulse and Close CRM Integration

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Sync new Close CRM leads to SendPulse for automated email nurturing. Latenode's visual editor combines no-code ease with custom JavaScript, allowing precise segmentation and personalized messaging flows at a lower cost.

SendPulse + Close CRM integration

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SendPulse

Close CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect SendPulse and Close CRM

Create a New Scenario to Connect SendPulse and Close CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a SendPulse, triggered by another scenario, or executed manually (for testing purposes). In most cases, SendPulse or Close CRM will be your first step. To do this, click "Choose an app," find SendPulse or Close CRM, and select the appropriate trigger to start the scenario.

Add the SendPulse Node

Select the SendPulse node from the app selection panel on the right.

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SendPulse

Configure the SendPulse

Click on the SendPulse node to configure it. You can modify the SendPulse URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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SendPulse

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Connect SendPulse

Sign In

Run node once

Add the Close CRM Node

Next, click the plus (+) icon on the SendPulse node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Close CRM

Authenticate Close CRM

Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.

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Close CRM

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Connect Close CRM

Sign In

Run node once

Configure the SendPulse and Close CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Close CRM Oauth 2.0

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Select an action *

Select

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The action ID

Run node once

Set Up the SendPulse and Close CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring SendPulse, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the SendPulse and Close CRM integration works as expected. Depending on your setup, data should flow between SendPulse and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect SendPulse and Close CRM

SendPulse + Close CRM + Calendly: When a subscriber event occurs in SendPulse (e.g., a link click), search for the corresponding lead in Close CRM. If found, schedule a follow-up call using Calendly.

Close CRM + SendPulse + Google Sheets: When a new lead is created in Close CRM, add their email to a specified SendPulse mailing list, and log the lead's information into a Google Sheets spreadsheet.

SendPulse and Close CRM integration alternatives

About SendPulse

Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

See how Latenode works

FAQ SendPulse and Close CRM

How can I connect my SendPulse account to Close CRM using Latenode?

To connect your SendPulse account to Close CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select SendPulse and click on "Connect".
  • Authenticate your SendPulse and Close CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger email sequences when a new lead is created?

Yes, you can! Latenode allows triggering SendPulse email sequences upon new lead creation in Close CRM. Automate personalized outreach, saving time and improving lead engagement.

What types of tasks can I perform by integrating SendPulse with Close CRM?

Integrating SendPulse with Close CRM allows you to perform various tasks, including:

  • Automatically adding new Close CRM contacts to SendPulse mailing lists.
  • Updating contact information in SendPulse based on Close CRM updates.
  • Triggering personalized email campaigns based on lead stages in Close CRM.
  • Sending SMS notifications via SendPulse for key Close CRM deal events.
  • Creating Close CRM tasks when a SendPulse email campaign is completed.

Can I use JavaScript with the SendPulse Latenode integration?

Yes, absolutely! Latenode's JavaScript node lets you add custom logic and data transformations, extending SendPulse's capabilities for advanced automation.

Are there any limitations to the SendPulse and Close CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • Rate limits of both SendPulse and Close CRM APIs apply.
  • Initial setup requires valid API keys from both platforms.

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