Serper and Close CRM Integration

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Automatically create or update Close CRM leads with enriched data from Serper search results. Latenode's visual editor and affordable execution pricing make scaling lead generation easy. Combine with JavaScript for unique data transformations.

Serper + Close CRM integration

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Automate your workflow

Swap Apps

Serper

Close CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Close CRM

Create a New Scenario to Connect Serper and Close CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Close CRM will be your first step. To do this, click "Choose an app," find Serper or Close CRM, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the Close CRM Node

Next, click the plus (+) icon on the Serper node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Close CRM

Authenticate Close CRM

Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.

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Connect Close CRM

Sign In

Run node once

Configure the Serper and Close CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

Run node once

Set Up the Serper and Close CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Close CRM integration works as expected. Depending on your setup, data should flow between Serper and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Close CRM

Serper + Close CRM + Slack: This automation searches for companies on Serper using keywords. If the search results meet specific lead criteria, the matching company information is added as a new lead in Close CRM. Finally, a notification is sent to a designated Slack channel to inform the sales team about the new lead.

Close CRM + Serper + Google Sheets: When a new deal is created in Close CRM, the automation triggers a search on Serper for company information related to the deal. The information retrieved from Serper is then added as a new row in a Google Sheet for further analysis and tracking.

Serper and Close CRM integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

See how Latenode works

FAQ Serper and Close CRM

How can I connect my Serper account to Close CRM using Latenode?

To connect your Serper account to Close CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Close CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Close CRM leads from Serper search data?

Yes, you can! Latenode lets you parse Serper results with AI to identify potential leads. Automatically add these leads to Close CRM, saving sales teams valuable time.

What types of tasks can I perform by integrating Serper with Close CRM?

Integrating Serper with Close CRM allows you to perform various tasks, including:

  • Create new Close CRM leads from enriched Serper search data.
  • Update existing Close CRM lead information with Serper data.
  • Trigger Close CRM activities based on Serper search results.
  • Enrich lead profiles with social media data from Serper.
  • Automate competitor analysis reports directly into Close CRM.

What kind of Serper data can I access within Latenode workflows?

Latenode allows you to access various Serper data, including organic search results, ad data, and SEO metrics for any given keyword.

Are there any limitations to the Serper and Close CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Large-scale Serper data extraction can consume significant resources.
  • Rate limits of both Serper and Close CRM APIs apply.

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