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Automatically create or update Close CRM leads with enriched data from Serper search results. Latenode's visual editor and affordable execution pricing make scaling lead generation easy. Combine with JavaScript for unique data transformations.
Connect Serper and Close CRM in minutes with Latenode.
Create Serper to Close CRM workflow
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Serper
Close CRM
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Create a New Scenario to Connect Serper and Close CRM
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Close CRM will be your first step. To do this, click "Choose an app," find Serper or Close CRM, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the Close CRM Node
Next, click the plus (+) icon on the Serper node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.
Serper
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Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Serper and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Close CRM integration works as expected. Depending on your setup, data should flow between Serper and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Close CRM + Slack: This automation searches for companies on Serper using keywords. If the search results meet specific lead criteria, the matching company information is added as a new lead in Close CRM. Finally, a notification is sent to a designated Slack channel to inform the sales team about the new lead.
Close CRM + Serper + Google Sheets: When a new deal is created in Close CRM, the automation triggers a search on Serper for company information related to the deal. The information retrieved from Serper is then added as a new row in a Google Sheet for further analysis and tracking.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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How can I connect my Serper account to Close CRM using Latenode?
To connect your Serper account to Close CRM on Latenode, follow these steps:
Can I automatically create Close CRM leads from Serper search data?
Yes, you can! Latenode lets you parse Serper results with AI to identify potential leads. Automatically add these leads to Close CRM, saving sales teams valuable time.
What types of tasks can I perform by integrating Serper with Close CRM?
Integrating Serper with Close CRM allows you to perform various tasks, including:
What kind of Serper data can I access within Latenode workflows?
Latenode allows you to access various Serper data, including organic search results, ad data, and SEO metrics for any given keyword.
Are there any limitations to the Serper and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: