Serper and Google Analytics Integration

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Track keyword ranking improvements from Serper directly in Google Analytics. Latenode's visual editor and affordable pricing let you build custom SEO dashboards without complex coding, scaling insights as your traffic grows.

Serper + Google Analytics integration

Connect Serper and Google Analytics in minutes with Latenode.

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Automate your workflow

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Serper

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Google Analytics

Create a New Scenario to Connect Serper and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Google Analytics will be your first step. To do this, click "Choose an app," find Serper or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Serper node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Serper and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Serper and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Google Analytics integration works as expected. Depending on your setup, data should flow between Serper and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Google Analytics

Serper + Google Analytics + Slack: This flow uses Serper to track keyword ranking changes, logs these changes into Google Analytics as Key Events, and then sends a Slack message to the marketing team to alert them of the changes.

Google Analytics + Serper + Google Sheets: This flow starts by running a report in Google Analytics. It then uses Serper to check the ranking of relevant keywords. Finally, it records the website data and keyword ranking results in a Google Sheet.

Serper and Google Analytics integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Serper and Google Analytics

How can I connect my Serper account to Google Analytics using Latenode?

To connect your Serper account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track keyword ranking changes in Google Analytics?

Yes, you can! Latenode's visual editor makes it easy to send Serper ranking data to Google Analytics, enabling you to monitor SEO performance and its impact. This provides a complete view of traffic data.

What types of tasks can I perform by integrating Serper with Google Analytics?

Integrating Serper with Google Analytics allows you to perform various tasks, including:

  • Automatically log new keyword rankings in Google Analytics as events.
  • Send search volume data from Serper to Google Analytics as custom metrics.
  • Trigger custom reports in Google Analytics based on ranking improvements.
  • Analyze landing page performance in relation to keyword rankings.
  • Create alerts for significant ranking drops and view them in GA4.

How do I automate keyword research using Serper within Latenode?

Use Latenode’s visual editor to create an automated workflow pulling data from Serper. You can then save and reuse it easily.

Are there any limitations to the Serper and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data transfer depends on the API request limits of both services.
  • Historical data synchronization may require custom scripting for large datasets.
  • Advanced segmentation in Google Analytics might require configuring custom dimensions.

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