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Track keyword ranking improvements from Serper directly in Google Analytics. Latenode's visual editor and affordable pricing let you build custom SEO dashboards without complex coding, scaling insights as your traffic grows.
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Create Serper to Google Analytics workflow
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Create a New Scenario to Connect Serper and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Google Analytics will be your first step. To do this, click "Choose an app," find Serper or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the Google Analytics Node
Next, click the plus (+) icon on the Serper node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Serper
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Serper and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Google Analytics integration works as expected. Depending on your setup, data should flow between Serper and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Google Analytics + Slack: This flow uses Serper to track keyword ranking changes, logs these changes into Google Analytics as Key Events, and then sends a Slack message to the marketing team to alert them of the changes.
Google Analytics + Serper + Google Sheets: This flow starts by running a report in Google Analytics. It then uses Serper to check the ranking of relevant keywords. Finally, it records the website data and keyword ranking results in a Google Sheet.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Serper account to Google Analytics using Latenode?
To connect your Serper account to Google Analytics on Latenode, follow these steps:
Can I track keyword ranking changes in Google Analytics?
Yes, you can! Latenode's visual editor makes it easy to send Serper ranking data to Google Analytics, enabling you to monitor SEO performance and its impact. This provides a complete view of traffic data.
What types of tasks can I perform by integrating Serper with Google Analytics?
Integrating Serper with Google Analytics allows you to perform various tasks, including:
How do I automate keyword research using Serper within Latenode?
Use Latenode’s visual editor to create an automated workflow pulling data from Serper. You can then save and reuse it easily.
Are there any limitations to the Serper and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: