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Automatically update HubSpot contacts with lead data enriched by Serper web scraping. Latenode's visual editor and affordable execution pricing make complex lead enrichment workflows easier to build and scale, even with custom JavaScript logic.
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Create a New Scenario to Connect Serper and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or HubSpot will be your first step. To do this, click "Choose an app," find Serper or HubSpot, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the HubSpot Node
Next, click the plus (+) icon on the Serper node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Serper and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and HubSpot integration works as expected. Depending on your setup, data should flow between Serper and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + HubSpot + Slack: When a Google Search is performed via Serper with specific keywords, find the corresponding contact in HubSpot. If a contact is found, send a notification in Slack to a designated sales team channel with the contact's information and the keywords used in the search.
HubSpot + Serper + Google Sheets: When a new contact is created in HubSpot, perform a Google Search via Serper to track website keyword rankings. Log the keyword rankings data returned by Serper into a Google Sheet for tracking and analysis.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Serper account to HubSpot using Latenode?
To connect your Serper account to HubSpot on Latenode, follow these steps:
Can I automatically add leads from Serper search to HubSpot?
Yes, you can! Latenode's visual builder lets you automatically create HubSpot contacts from Serper search results, enriching your CRM with valuable, real-time data and automating lead generation.
What types of tasks can I perform by integrating Serper with HubSpot?
Integrating Serper with HubSpot allows you to perform various tasks, including:
CanIuseSerpertoenrichHubSpotcontactdatawithSEOinsights?
Yes! Latenode allows you to pull SEO data from Serper into HubSpot, providing richer context and enabling smarter, data-driven sales decisions.
Are there any limitations to the Serper and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: