Serper and HubSpot Integration

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Automatically update HubSpot contacts with lead data enriched by Serper web scraping. Latenode's visual editor and affordable execution pricing make complex lead enrichment workflows easier to build and scale, even with custom JavaScript logic.

Serper + HubSpot integration

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Serper

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and HubSpot

Create a New Scenario to Connect Serper and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or HubSpot will be your first step. To do this, click "Choose an app," find Serper or HubSpot, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Serper node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Sign In

Run node once

Configure the Serper and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Serper and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and HubSpot integration works as expected. Depending on your setup, data should flow between Serper and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and HubSpot

Serper + HubSpot + Slack: When a Google Search is performed via Serper with specific keywords, find the corresponding contact in HubSpot. If a contact is found, send a notification in Slack to a designated sales team channel with the contact's information and the keywords used in the search.

HubSpot + Serper + Google Sheets: When a new contact is created in HubSpot, perform a Google Search via Serper to track website keyword rankings. Log the keyword rankings data returned by Serper into a Google Sheet for tracking and analysis.

Serper and HubSpot integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Serper and HubSpot

How can I connect my Serper account to HubSpot using Latenode?

To connect your Serper account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add leads from Serper search to HubSpot?

Yes, you can! Latenode's visual builder lets you automatically create HubSpot contacts from Serper search results, enriching your CRM with valuable, real-time data and automating lead generation.

What types of tasks can I perform by integrating Serper with HubSpot?

Integrating Serper with HubSpot allows you to perform various tasks, including:

  • Automatically creating new HubSpot contacts from Serper search result data.
  • Updating existing HubSpot contacts with new information found via Serper.
  • Triggering HubSpot workflows based on specific keywords searched in Serper.
  • Logging Serper search queries as activities on HubSpot contact records.
  • Analyzing Serper search data to personalize HubSpot marketing campaigns.

CanIuseSerpertoenrichHubSpotcontactdatawithSEOinsights?

Yes! Latenode allows you to pull SEO data from Serper into HubSpot, providing richer context and enabling smarter, data-driven sales decisions.

Are there any limitations to the Serper and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Serper and HubSpot may affect high-volume workflows.
  • Custom field mappings in HubSpot may require adjustments within Latenode.
  • Advanced Serper features may require custom JavaScript code within Latenode.

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