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Visualize Serper SEO data in Microsoft Power BI dashboards, automating reporting cycles to track rankings and keywords. Latenode’s visual editor and affordable execution-based pricing makes custom SEO analysis workflows easier.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Microsoft Power BI will be your first step. To do this, click "Choose an app," find Serper or Microsoft Power BI, and select the appropriate trigger to start the scenario.

Select the Serper node from the app selection panel on the right.

Serper
Next, click the plus (+) icon on the Serper node, select Microsoft Power BI from the list of available apps, and choose the action you need from the list of nodes within Microsoft Power BI.

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Microsoft Power BI
Now, click the Microsoft Power BI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Power BI settings. Authentication allows you to use Microsoft Power BI through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Microsoft Power BI
Trigger on Webhook
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Serper
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Iterator
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Webhook response
After configuring Serper, Microsoft Power BI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Serper and Microsoft Power BI integration works as expected. Depending on your setup, data should flow between Serper and Microsoft Power BI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Google Sheets + Microsoft Power BI: Regularly search Google using Serper for specific keywords, record the ranking results in a Google Sheet, and then use Power BI to visualize and analyze these ranking trends over time.
Microsoft Power BI + Serper + Slack: Monitor website traffic in Power BI. If a significant drop is detected, use Serper to analyze recent keyword rankings. Send a Slack message to the marketing team with the Power BI data and Serper keyword analysis.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Microsoft Power BI
Use Power BI in Latenode to automate report generation and data analysis. Trigger report refreshes based on real-time events, then use Latenode to share insights across your team via Slack, email, or other apps. Automate your analytics pipeline and react faster, without manual Power BI updates. Latenode adds scheduling and distribution.
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How can I connect my Serper account to Microsoft Power BI using Latenode?
To connect your Serper account to Microsoft Power BI on Latenode, follow these steps:
Can I track keyword rankings in Power BI using Serper?
Yes, you can! Latenode's visual editor lets you automate data extraction from Serper to Power BI, creating live dashboards for SEO performance monitoring and faster data-driven decisions.
What types of tasks can I perform by integrating Serper with Microsoft Power BI?
Integrating Serper with Microsoft Power BI allows you to perform various tasks, including:
What Serper data is accessible through Latenode?
Latenode provides access to Serper's keyword rankings, search volume, and SERP data, streamlining data workflows for deeper insights.
Are there any limitations to the Serper and Microsoft Power BI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: