Serper and Pipedrive Integration

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Automatically enrich Pipedrive leads with SEO data using Serper, then tailor outreach based on search insights. Latenode's visual editor simplifies complex logic, and affordable pricing scales as your lead volume grows, with optional Javascript for unique data transformations.

Serper + Pipedrive integration

Connect Serper and Pipedrive in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Pipedrive

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Pipedrive

Create a New Scenario to Connect Serper and Pipedrive

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Pipedrive will be your first step. To do this, click "Choose an app," find Serper or Pipedrive, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In
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Run node once

Add the Pipedrive Node

Next, click the plus (+) icon on the Serper node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

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Serper

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Pipedrive

Authenticate Pipedrive

Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.

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Pipedrive

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Connect Pipedrive

Sign In
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Run node once

Configure the Serper and Pipedrive Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Pipedrive

Pipedrive Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Serper and Pipedrive Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Serper, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Serper and Pipedrive integration works as expected. Depending on your setup, data should flow between Serper and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Pipedrive

Serper + Pipedrive + Slack: When a new mention of a specific company or keyword is found via Serper's Google Search, a new lead is created in Pipedrive. Subsequently, a notification is sent to a designated Slack channel to inform the sales team about the potential new lead.

Pipedrive + Serper + Google Sheets: When a deal is updated in Pipedrive, Serper is used to perform a Google Search for information related to the organization associated with the deal. The deal details along with the search results are then logged to a Google Sheets spreadsheet for analysis.

Serper and Pipedrive integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

See how Latenode works

FAQ Serper and Pipedrive

How can I connect my Serper account to Pipedrive using Latenode?

To connect your Serper account to Pipedrive on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Pipedrive accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Pipedrive leads from Serper search data?

Yes, easily! Latenode lets you parse Serper search results and instantly create new leads in Pipedrive. Automate lead generation and qualify prospects faster than ever.

What types of tasks can I perform by integrating Serper with Pipedrive?

Integrating Serper with Pipedrive allows you to perform various tasks, including:

  • Automatically creating new Pipedrive leads from targeted Serper searches.
  • Enriching Pipedrive contacts with data found via Serper search results.
  • Triggering Pipedrive activities based on changes in Serper search rankings.
  • Updating Pipedrive deal information based on competitor data from Serper.
  • Sending customized Pipedrive notifications based on Serper keyword tracking.

Can I use JavaScript with the Serper integration on Latenode?

Yes! Latenode's code blocks allow seamless JavaScript integration, enabling advanced data manipulation with Serper's responses before updating Pipedrive.

Are there any limitations to the Serper and Pipedrive integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Serper API usage is subject to Serper's rate limits.
  • Complex data transformations may require JavaScript knowledge.
  • Pipedrive's API also has rate limits that can affect large workflows.

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