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Automatically enrich Pipedrive leads with SEO data using Serper, then tailor outreach based on search insights. Latenode's visual editor simplifies complex logic, and affordable pricing scales as your lead volume grows, with optional Javascript for unique data transformations.
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Create a New Scenario to Connect Serper and Pipedrive
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Pipedrive will be your first step. To do this, click "Choose an app," find Serper or Pipedrive, and select the appropriate trigger to start the scenario.
Add the Serper Node
Select the Serper node from the app selection panel on the right.
Serper
Add the Pipedrive Node
Next, click the plus (+) icon on the Serper node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.
Serper
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Pipedrive
Authenticate Pipedrive
Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.
Configure the Serper and Pipedrive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Serper and Pipedrive Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Pipedrive
Trigger on Webhook
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Serper
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Serper, Pipedrive, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Serper and Pipedrive integration works as expected. Depending on your setup, data should flow between Serper and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Serper + Pipedrive + Slack: When a new mention of a specific company or keyword is found via Serper's Google Search, a new lead is created in Pipedrive. Subsequently, a notification is sent to a designated Slack channel to inform the sales team about the potential new lead.
Pipedrive + Serper + Google Sheets: When a deal is updated in Pipedrive, Serper is used to perform a Google Search for information related to the organization associated with the deal. The deal details along with the search results are then logged to a Google Sheets spreadsheet for analysis.
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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How can I connect my Serper account to Pipedrive using Latenode?
To connect your Serper account to Pipedrive on Latenode, follow these steps:
Can I automatically create Pipedrive leads from Serper search data?
Yes, easily! Latenode lets you parse Serper search results and instantly create new leads in Pipedrive. Automate lead generation and qualify prospects faster than ever.
What types of tasks can I perform by integrating Serper with Pipedrive?
Integrating Serper with Pipedrive allows you to perform various tasks, including:
Can I use JavaScript with the Serper integration on Latenode?
Yes! Latenode's code blocks allow seamless JavaScript integration, enabling advanced data manipulation with Serper's responses before updating Pipedrive.
Are there any limitations to the Serper and Pipedrive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: