Shopify and Customer.io Integration

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Connect Shopify to Customer.io to personalize marketing based on purchase history. Latenode's visual editor and JavaScript support allow for complex, tailored automation at scale, while affordable execution-based pricing keeps costs low.

Shopify + Customer.io integration

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Swap Apps

Shopify

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Shopify and Customer.io

Create a New Scenario to Connect Shopify and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Shopify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Shopify or Customer.io will be your first step. To do this, click "Choose an app," find Shopify or Customer.io, and select the appropriate trigger to start the scenario.

Add the Shopify Node

Select the Shopify node from the app selection panel on the right.

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Shopify

Configure the Shopify

Click on the Shopify node to configure it. You can modify the Shopify URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Shopify

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Connect Shopify

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Shopify node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Shopify

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Shopify

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Shopify and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Customer.io

Customer.io Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Shopify and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Shopify, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Shopify and Customer.io integration works as expected. Depending on your setup, data should flow between Shopify and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Shopify and Customer.io

Shopify + Customer.io + Klaviyo: When a new customer is created in Shopify, their information is added or updated in Customer.io. Subsequently, the customer is added to a specific list in Klaviyo for targeted email campaigns.

Zendesk + Customer.io + Shopify: When a new ticket is created in Zendesk, the customer's email is used to find their profile in Customer.io. Then, use Shopify to find the customer and update the Customer.io profile with Shopify order history.

Shopify and Customer.io integration alternatives

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

Related categories

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Shopify and Customer.io

How can I connect my Shopify account to Customer.io using Latenode?

To connect your Shopify account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Shopify and click on "Connect".
  • Authenticate your Shopify and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized emails after purchase?

Yes, you can! Latenode lets you trigger emails in Customer.io based on Shopify purchases. Use no-code or JavaScript for advanced logic and create hyper-personalized customer journeys, boosting engagement.

What types of tasks can I perform by integrating Shopify with Customer.io?

Integrating Shopify with Customer.io allows you to perform various tasks, including:

  • Segment customers in Customer.io based on Shopify purchase history.
  • Send abandoned cart recovery emails triggered by Shopify events.
  • Update customer profiles in Customer.io with Shopify order details.
  • Personalize product recommendations based on past Shopify purchases.
  • Create detailed sales reports combining data from both platforms.

How to use Shopify metafields in Latenode?

Latenode seamlessly accesses Shopify metafields! Use them in your workflows to trigger personalized actions, segment customers, and enhance communication.

Are there any limitations to the Shopify and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration requires custom workflow design.
  • Rate limits of Shopify and Customer.io APIs apply.
  • Complex data transformations may require JavaScript coding.

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