Slack and HubSpot Integration

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Automatically create or update HubSpot contacts from new Slack channel messages, and use JavaScript for advanced data formatting. Latenode’s pay-by-execution pricing makes this cost effective.

Slack + HubSpot integration

Connect Slack and HubSpot in minutes with Latenode.

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Automate your workflow

Swap Apps

Slack

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Slack and HubSpot

Create a New Scenario to Connect Slack and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Slack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Slack or HubSpot will be your first step. To do this, click "Choose an app," find Slack or HubSpot, and select the appropriate trigger to start the scenario.

Add the Slack Node

Select the Slack node from the app selection panel on the right.

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Slack

Configure the Slack

Click on the Slack node to configure it. You can modify the Slack URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Slack

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Connect Slack

Sign In

Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Slack node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Slack

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HubSpot

Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Slack

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HubSpot

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Connection *

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Connect HubSpot

Sign In

Run node once

Configure the Slack and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Slack

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HubSpot Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Slack and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Slack, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Slack and HubSpot integration works as expected. Depending on your setup, data should flow between Slack and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Slack and HubSpot

Slack + Google Sheets + HubSpot: When a new message is posted to a Slack channel, the message details are added to a Google Sheet. If a new contact's email is found within the message, a new contact is created in HubSpot.

HubSpot + Zoom + Slack: When a new contact is created in HubSpot, a Zoom meeting is scheduled, and a message is sent to a Slack channel to notify the team about the new meeting.

Slack and HubSpot integration alternatives

About Slack

Send Slack messages and automate channel updates directly from Latenode workflows. Get instant alerts on critical events, share data insights, or trigger actions based on user input. Centralize notifications and approvals by combining Slack with databases, CRMs, and AI models within a scalable, low-code environment.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Slack and HubSpot

How can I connect my Slack account to HubSpot using Latenode?

To connect your Slack account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Slack and click on "Connect".
  • Authenticate your Slack and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I post HubSpot form submissions to a Slack channel?

Yes, you can! Latenode's visual editor makes it easy to trigger Slack messages whenever someone submits a form in HubSpot, keeping your team instantly informed and improving response times.

What types of tasks can I perform by integrating Slack with HubSpot?

Integrating Slack with HubSpot allows you to perform various tasks, including:

  • Receive Slack notifications for new HubSpot contacts.
  • Create HubSpot tasks directly from Slack messages.
  • Update HubSpot contact properties from Slack commands.
  • Send automated Slack messages based on HubSpot workflow triggers.
  • Share HubSpot reports and dashboards in Slack channels.

How do I handle errors when posting Slack messages from HubSpot workflows?

Latenode's error handling allows you to catch failed Slack posts and automatically retry them, log errors, or send alerts to a dedicated channel.

Are there any limitations to the Slack and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex HubSpot workflows with many branches might require careful planning.
  • Rate limits imposed by Slack and HubSpot APIs can affect high-volume workflows.
  • Custom field mappings may require JavaScript knowledge for advanced transformations.

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