Softr and HubSpot Integration

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Automatically add Softr form submissions to HubSpot as new contacts, updating lead status and triggering personalized follow-ups. Latenode's visual editor and affordable pricing make this integration powerful and budget-friendly, ensuring seamless data flow and efficient lead management.

Softr + HubSpot integration

Connect Softr and HubSpot in minutes with Latenode.

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Swap Apps

Softr

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Softr and HubSpot

Create a New Scenario to Connect Softr and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Softr, triggered by another scenario, or executed manually (for testing purposes). In most cases, Softr or HubSpot will be your first step. To do this, click "Choose an app," find Softr or HubSpot, and select the appropriate trigger to start the scenario.

Add the Softr Node

Select the Softr node from the app selection panel on the right.

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Configure the Softr

Click on the Softr node to configure it. You can modify the Softr URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Softr node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Sign In

Run node once

Configure the Softr and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Softr and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Softr, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Softr and HubSpot integration works as expected. Depending on your setup, data should flow between Softr and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Softr and HubSpot

Softr + HubSpot + Google Sheets: When a new form is submitted in Softr, a contact is created or updated in HubSpot. The form submission data is then logged in Google Sheets for analysis.

HubSpot + Softr + Slack: When a HubSpot deal reaches a specific stage, the corresponding data in a Softr internal tool is updated, and a notification is sent to the sales team on Slack.

Softr and HubSpot integration alternatives

About Softr

Use Softr in Latenode to build custom web apps and client portals, then automate data flow between them and your backend. Update Softr content via Latenode workflows triggered by external events or scheduled tasks. Simplify app deployment and maintenance; connect it to other services for a seamless user experience.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Softr and HubSpot

How can I connect my Softr account to HubSpot using Latenode?

To connect your Softr account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Softr and click on "Connect".
  • Authenticate your Softr and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update HubSpot contacts from Softr?

Yes, you can! Latenode allows seamless data sync, ensuring HubSpot is always up-to-date with Softr data, improving marketing & sales alignment by eliminating manual updates.

What types of tasks can I perform by integrating Softr with HubSpot?

Integrating Softr with HubSpot allows you to perform various tasks, including:

  • Create HubSpot contacts from new Softr form submissions.
  • Update HubSpot deals when Softr subscription status changes.
  • Trigger personalized email sequences in HubSpot upon Softr sign-ups.
  • Segment HubSpot contacts based on Softr user activity.
  • Enroll Softr users in HubSpot workflows based on custom triggers.

Can I use JavaScript to customize Softr + HubSpot workflows?

Yes! Latenode lets you add custom JavaScript code to your Softr and HubSpot flows, allowing you to build advanced logic and data transformations.

Are there any limitations to the Softr and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require custom JavaScript coding.
  • Rate limits of Softr and HubSpot APIs apply.
  • Initial setup requires understanding of both Softr and HubSpot data models.

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