Square and Customer.io Integration

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Automatically add new Square customers to Customer.io for targeted campaigns. Latenode's visual editor and affordable execution pricing make it easier than ever to personalize marketing based on purchase history and build stronger customer relationships.

Square + Customer.io integration

Connect Square and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Square

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Square and Customer.io

Create a New Scenario to Connect Square and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Square, triggered by another scenario, or executed manually (for testing purposes). In most cases, Square or Customer.io will be your first step. To do this, click "Choose an app," find Square or Customer.io, and select the appropriate trigger to start the scenario.

Add the Square Node

Select the Square node from the app selection panel on the right.

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Square

Configure the Square

Click on the Square node to configure it. You can modify the Square URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Square

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Connect Square

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Square node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Square

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Square and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Square and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Square, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Square and Customer.io integration works as expected. Depending on your setup, data should flow between Square and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Square and Customer.io

Square + Customer.io + Slack: When a new transaction occurs in Square, a new customer is created or updated in Customer.io. A message is then sent to a designated Slack channel to notify the sales team of the new customer.

Customer.io + Square + Google Sheets: When a customer is added to a segment in Customer.io, the workflow finds the customer's order in Square and logs both the customer segment and Square order data to a new row in Google Sheets for analysis.

Square and Customer.io integration alternatives

About Square

Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

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FAQ Square and Customer.io

How can I connect my Square account to Customer.io using Latenode?

To connect your Square account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Square and click on "Connect".
  • Authenticate your Square and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Customer.io messages after Square purchases?

Yes! Using Latenode, trigger highly targeted messages based on Square transaction data. Drive repeat business & loyalty with tailored offers and follow-ups, enhanced with AI content generation.

What types of tasks can I perform by integrating Square with Customer.io?

Integrating Square with Customer.io allows you to perform various tasks, including:

  • Automatically adding new Square customers to Customer.io as leads.
  • Segmenting customers in Customer.io based on their Square purchase history.
  • Sending targeted email campaigns based on Square transaction amounts.
  • Updating customer profiles in Customer.io with Square transaction details.
  • Triggering SMS messages via Customer.io for Square order confirmations.

What Square data can I access within Latenode workflows?

Access transactions, customer details, item data, and more. Latenode unlocks comprehensive Square data, enabling complex automation scenarios.

Are there any limitations to the Square and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration from Square to Customer.io requires custom scripting.
  • Complex data transformations may necessitate JavaScript code blocks.
  • Real-time synchronization depends on Square and Customer.io API availability.

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