GTM Tactics That Close Deals in 2025

Introduction

The Go-To-Market (GTM) landscape is changing fast — and automation is leading the charge. In this webinar, our experts explored how AI tools, agents, and smart automation are transforming sales and marketing workflows. From building AI sales agents to using synthetic users for hypothesis testing, the session provided a practical, no-nonsense roadmap for growth teams entering 2025.

If you missed the live session, you can watch the full recording right here 👇

Part 1: Building AI Sales Agents with Latenode

Anna from Latenode kicked off the session by showcasing how her team built an AI Sales Agent inside Latenode — a visual automation and AI-agent building platform.

What the Agent Can Do

• Scrape and enrich lead lists
• Perform ICP (Ideal Customer Profile) scoring
• Comment automatically on LinkedIn posts
• Send connection requests and follow-ups
• Manage multi-channel outreach (email, LinkedIn, chat)
• Run A/B tests across multiple sales hypotheses simultaneously

The core idea is simple but powerful: automate repetitive outreach actions, retain human-like tone, and let the AI handle the heavy lifting — from data collection to personalized engagement.

“Instead of hiring 10 SDRs, you can build one AI agent that works 24/7 — researching, engaging, and qualifying leads while staying perfectly aligned with your ICP.” — Anna, Latenode

Part 2: To Automate or Not To Automate? (That’s the Question)

Eugene from Dedicado Agency dove deep into the ethics, risks, and tactics of LinkedIn automation. He explained that not all automation is good automation — and knowing where to draw the line is what separates growth hackers from spam factories.

When to Automate

• Proven manual processes that already convert
• Large total addressable markets (TAM)
• When quality can be preserved at scale
• Managing multiple profiles or brands

When to Stay Manual

• Personal brand building
• Niche, high-value audiences (100–1,000 people)
• Community-driven or thought-leadership campaigns

The Hybrid Formula

1. Automate for reach — connection requests, light engagement, profile views.
2. Personalize for depth — first DMs, key conversations, relationship building.
3. Blend both — automated follow-ups, manual replies.

He also recommended trusted tools for both ends of the spectrum:

• Warm outreach: Kundo, LiSeller
• Volume outreach: Lemlist, Expandi, Aimfox, Waalaxy

“The best strategy for 2025 isn’t 100% automation — it’s a hybrid system where humans and AI each do what they’re best at.”

Part 3: Five Non-Obvious Outreach Tips for 2025

Dmitry Susloparov wrapped up the workshop with five advanced tactics for teams ready to push beyond standard outreach.

1. Merge Outreach with Event Marketing

Use event apps (like Web Summit or SaaStr) to scrape attendee data ethically using tools like Octoparse or BrowserFlow, enrich leads with AI, and contact people 10 days before or after the event.

CTA before: “Let’s meet in person.”

CTA after: “Let’s schedule a call.”

2. Boost LinkedIn Response Rates with AI Agents

Engagement before outreach improves response rates dramatically.

Use AI agents to draft thoughtful comments on target posts and appear in feeds before sending DMs.

“Visibility first, outreach second — that’s the 2025 rule.”

3. Create Synthetic Users

Simulate decision-makers using LLMs and datasets to test messaging hypotheses safely.

Synthetic users help you stress-test ideas before engaging real prospects — with up to 80% predictive accuracy compared to human respondents.

4. Reach Out to Website Visitors

Use tools like Visitor Queue, Dealfront, or Koala to identify companies visiting your website and tailor personalized outreach.

These tools are GDPR-compliant and unlock a new, intent-based touchpoint in your funnel.

5. Burn Fewer Credits in Clay

Clay is powerful but can get expensive.

Dmitry shared tips for using Google Sheets + Apps Script for data cleaning, deduplication, segmentation, and scraping before importing leads into Clay — saving time and credits.

Key Takeaways

• AI Agents are redefining GTM: They automate complex workflows across sales and marketing.
• Automation works best when layered: Use it to scale proven tactics, not replace strategy.
• Hybrid = Human + AI: Balance authenticity with efficiency.
• Outreach is evolving: Synthetic users, comment automation, and real-time data signals will shape how we close deals in 2025.

Watch the Recording

Missed the live session? Watch the full webinar now.

See real examples of AI agents in action and discover how to scale your GTM with automation — without losing authenticity.
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