AI SDR: Automate Sales Outreach at Scale

Outreach isn't hard because of a lack of effort. It's hard because manual sales processes cause burnout, team turnover, and inconsistent results.

We built an AI SDR Agent that automates outbound outreach and systematizes testing of sales segments, messaging, and scripts.

Stop hiring armies of SDRs. With Latenode, AI agents handle the outreach while your human team focuses solely on qualified demos.

The Blueprint

AI SDR For webinar.json

🚀 Why Use an AI SDR?

✅ It tracks what it does =) and knows exactly how many leads will be contacted, and when.

✅  It can simultaneously run outreach campaigns for several market segments or ICPs to see which converts better.

✅ No more copy-pasting data between tools — AI SDR integrates all the tools from scraping to CRM update into a seamless automatic workflow.

✅ With AI SDR startups can scale across time zones, setting each outreach funnel to match your target’s working hours.

✅ AI SDR doesn’t burn out or quit. It scales with you.

⚙️ How It Works

1️⃣ Lead Collection

Collect leads from any source you use:

• Apollo
• Apify
• ZoomInfo
• Your CRM
• Use any filters you want.

2️⃣ Lead Enrichment

The AI agent enriches leads by scraping:

• Recent LinkedIn posts
• Career updates
• Profile descriptions

Customize scraping to fit your process.

Cold outreach doesn’t work anymore if it feels like spam. Generic messages get ignored.

To break the ice and start real conversations, you need context, and people’s activity on social media is the perfect entry point.

That’s why the AI agent scrapes each lead’s recent LinkedIn posts and uses them to craft personalized first messages. For example:

“I saw your recent post about [topic] - really interesting. We’re thinking along the same lines and just built a tool that…”

If a lead hasn’t posted recently, the agent uses other available data, like career updates or profile descriptions, to personalize the outreach.

This turns a cold message into a relevant conversation starter, dramatically increasing reply rates.

No more “Hi {{firstName}}, quick question…” spam — just real engagement based on what they care about.

3️⃣ Outreach Automation

The AI operates on your behalf (or your SDR’s name) to:

• Add leads on LinkedIn
• Send connection requests
• Follow up after the connection is accepted with a personalized outreach message
• ‼️ If ignored, AI SDR switches to email outreach
• Run multi-step follow-ups in both channels
  Messages are tailored to the person’s interests, posts, or background.

Why start with LinkedIn and then switch to email?

LinkedIn is a softer, less intrusive entry point than email, where cold outreach often feels transactional and sales-y.

By starting with LinkedIn, you warm up the relationship, expand your network, and increase the chance that when an email does arrive later, they’ll remember who you are.

On LinkedIn, you’re a human. Over email, you’re just another address with no face or story behind it.

We’ve consistently seen that conversion rates are higher with this two-channel approach:

• LinkedIn cold outreach → 12-20% reply rates (with personalization)
• Cold email → 1–5% reply rates (even with personalization)

1️⃣ LinkedIn first → social familiarity → email later → higher response

2️⃣ If they ignore your LinkedIn invite, we follow up via email with a fresh, relevant angle.

4️⃣ Full CRM Sync

• Tracks every lead, message, and reply
• See exactly which channels/messages convert best
• Spot bottlenecks in your sales funnel instantly

It’s convenient because the entire workflow is automated — the AI tracks every step, every reply, directly in your CRM.

Result: more replies → more demos → more deals.

🔥 Proven Results

We’ve tested 5 different sales segments in a single week, clearly seeing:

• Where to invest more
• Which segments flopped
• Where to improve positioning or offer

And yes, you can run hundreds of these agents simultaneously. Just account for LinkedIn limits and spread work across multiple accounts.

📘 What You Get

🚀 How to Get Your Custom AI ADR

1️⃣ Create a Latenode account

2️⃣  Import the blueprint

ai sdr.json

3️⃣ Decide on your data sources and destinations (Apollo, LinkedIn, your CRM, etc.)

4️⃣ Launch the AI SDR

4️⃣ Sit back and focus on calls as the Latenode cares for the rest

‍