How to connect 123FormBuilder and Zendesk Sell
Create a New Scenario to Connect 123FormBuilder and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Zendesk Sell will be your first step. To do this, click "Choose an app," find 123FormBuilder or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

123FormBuilder
Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the 123FormBuilder node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the 123FormBuilder and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring 123FormBuilder, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Zendesk Sell integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Zendesk Sell
123FormBuilder + Zendesk Sell + Slack: When a new submission is received in 123FormBuilder, a new lead is created in Zendesk Sell. Then, a notification is sent to a Slack channel to alert the sales team about the new lead.
Zendesk Sell + 123FormBuilder + Google Sheets: When a deal is updated in Zendesk Sell (specifically, when a deal closes), a customer satisfaction survey is automatically triggered via 123FormBuilder, and the collected data is saved in a Google Sheet for analysis.
123FormBuilder and Zendesk Sell integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ 123FormBuilder and Zendesk Sell
How can I connect my 123FormBuilder account to Zendesk Sell using Latenode?
To connect your 123FormBuilder account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads from form submissions?
Yes, you can! Latenode lets you instantly create Zendesk Sell leads from 123FormBuilder submissions, ensuring no lead is missed. Enhance workflows with AI-powered data enrichment for better lead qualification.
What types of tasks can I perform by integrating 123FormBuilder with Zendesk Sell?
Integrating 123FormBuilder with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from new 123FormBuilder submissions.
- Update Zendesk Sell contacts with data from 123FormBuilder forms.
- Trigger email sequences in Zendesk Sell based on form responses.
- Add notes to Zendesk Sell deals using 123FormBuilder input.
- Create Zendesk Sell tasks based on specific 123FormBuilder form criteria.
CanIaddcustomlogicto123FormBuilderZendeskSellworkflowsonLatenode?
Yes! Latenode supports JavaScript code blocks and custom logic, offering advanced control over your 123FormBuilder and Zendesk Sell workflows.
Are there any limitations to the 123FormBuilder and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form logic may require JavaScript code for full support.
- Large data transfers may be subject to API rate limits.
- Custom field mappings may require initial configuration.