How to connect Basecamp and Facebook Conversions
Create a New Scenario to Connect Basecamp and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Basecamp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Basecamp or Facebook Conversions will be your first step. To do this, click "Choose an app," find Basecamp or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Basecamp Node
Select the Basecamp node from the app selection panel on the right.

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Configure the Basecamp
Click on the Basecamp node to configure it. You can modify the Basecamp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Basecamp node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Basecamp and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Basecamp and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Basecamp, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Basecamp and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Basecamp and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Basecamp and Facebook Conversions
Shopify + Basecamp + Facebook Conversions: When a new paid order is placed in Shopify, a new message is added to a Basecamp project to notify the team. An event is then sent to Facebook Conversions to track the sale attributed to the Basecamp promotion.
Facebook Conversions + Basecamp + Google Sheets: When a new event is sent to Facebook Conversions, a summary is added as a new message in Basecamp. Simultaneously, details of the event are added as a new row in Google Sheets for reporting.
Basecamp and Facebook Conversions integration alternatives
About Basecamp
Integrate Basecamp with Latenode to automate project updates and task management. Automatically create Basecamp to-dos from new leads or form submissions. Use Latenode's visual editor to sync tasks across platforms, notify teams, and ensure project milestones trigger downstream processes — all without manual updates.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Basecamp and Facebook Conversions
How can I connect my Basecamp account to Facebook Conversions using Latenode?
To connect your Basecamp account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Basecamp and click on "Connect".
- Authenticate your Basecamp and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Basecamp project sign-ups as Facebook Conversions events?
Yes, using Latenode! Automatically log new Basecamp sign-ups in Facebook Conversions. Optimize ad campaigns based on actual project activity with powerful no-code logic and AI.
What types of tasks can I perform by integrating Basecamp with Facebook Conversions?
Integrating Basecamp with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook Conversions leads from new Basecamp project creations.
- Trigger custom Facebook Conversions events when a Basecamp task is completed.
- Update Facebook Conversions custom audiences based on Basecamp user activity.
- Send conversion data to Facebook Conversions when a Basecamp user upgrades their plan.
- Track ad campaign performance based on Basecamp project milestones reached.
Can Latenode handle complex Basecamp data transformations?
Yes! Latenode's JavaScript code blocks and AI steps let you easily transform and map Basecamp data for accurate Facebook Conversions event tracking.
Are there any limitations to the Basecamp and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Basecamp prior to integration setup is not automatically synced.
- Complex custom fields in Basecamp may require custom JavaScript mapping in Latenode.
- Rate limits from Basecamp and Facebook Conversions APIs may affect high-volume workflows.