How to connect Businessmap and Zendesk Sell
Create a New Scenario to Connect Businessmap and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Zendesk Sell will be your first step. To do this, click "Choose an app," find Businessmap or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Businessmap node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.


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Zendesk Sell

Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Businessmap and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Businessmap, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Businessmap and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Zendesk Sell
Businessmap + Zendesk Sell + Slack: When a new card event occurs in Businessmap, find the associated deal in Zendesk Sell. If the deal is found, send a message to a specified Slack channel to update the sales team.
Zendesk Sell + Businessmap + Google Sheets: When a deal is updated in Zendesk Sell, find the corresponding card in Businessmap and update it. Then, add a new row to a Google Sheet logging the deal details and the card's updated status.
Businessmap and Zendesk Sell integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ Businessmap and Zendesk Sell
How can I connect my Businessmap account to Zendesk Sell using Latenode?
To connect your Businessmap account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk Sell leads from new Businessmap cards?
Yes, you can! Latenode's visual editor simplifies this automation. New Businessmap cards instantly generate leads in Zendesk Sell, streamlining sales processes and improving team efficiency.
What types of tasks can I perform by integrating Businessmap with Zendesk Sell?
Integrating Businessmap with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell contacts when a new card is added in Businessmap.
- Update Zendesk Sell deals when a Businessmap card moves to a specific column.
- Send notifications to Slack when a deal closes in Zendesk Sell based on Businessmap data.
- Generate reports combining Businessmap data with Zendesk Sell sales metrics.
- Automatically assign tasks in Businessmap based on Zendesk Sell deal stages.
Can I use JavaScript code to enhance Businessmap integrations on Latenode?
Yes! Latenode allows you to incorporate JavaScript code for advanced Businessmap integration logic, enhancing customization and control.
Are there any limitations to the Businessmap and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration isn't supported directly within the integration.
- Complex custom field mappings may require JavaScript coding.
- Real-time updates depend on the API rate limits of both Businessmap and Zendesk Sell.