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Automatically send personalized sales follow-ups from Amazon SES based on Close CRM deal stages. Latenode's visual editor and affordable pay-by-execution pricing make building and scaling custom email sequences easier than ever, unlocking more efficient sales outreach.
Connect Close CRM and Amazon SES in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Amazon SES will be your first step. To do this, click "Choose an app," find Close CRM or Amazon SES, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select Amazon SES from the list of available apps, and choose the action you need from the list of nodes within Amazon SES.

Close CRM
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Amazon SES
Now, click the Amazon SES node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Amazon SES settings. Authentication allows you to use Amazon SES through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Amazon SES
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, Amazon SES, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Amazon SES integration works as expected. Depending on your setup, data should flow between Close CRM and Amazon SES (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + Amazon SES + Slack: When a deal reaches a significant value in Close CRM, trigger an email via Amazon SES summarizing sales performance. Then, post a congratulatory message to a dedicated Slack channel.
Amazon SES + Close CRM + Google Sheets: When an email bounces via Amazon SES, log the email address and associated lead information from Close CRM into a Google Sheet. This helps maintain a clean contact list.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Amazon SES
Automate email sending with Amazon SES in Latenode. Send transactional emails, notifications, and marketing campaigns within your automated workflows. Use Latenode's visual editor to connect SES to other apps, add conditional logic, and handle bounces – simplifying email management and scaling your communication flows without coding.
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How can I connect my Close CRM account to Amazon SES using Latenode?
To connect your Close CRM account to Amazon SES on Latenode, follow these steps:
Can I automate follow-up emails after deal stage changes?
Yes, you can! Latenode allows you to trigger personalized email sequences via Amazon SES based on Close CRM deal stage updates, improving engagement and sales efficiency with advanced workflow logic.
What types of tasks can I perform by integrating Close CRM with Amazon SES?
Integrating Close CRM with Amazon SES allows you to perform various tasks, including:
How do I handle bounced emails from Amazon SES in Close CRM?
Latenode enables you to automatically update contact information in Close CRM when bounce events occur in Amazon SES, maintaining accurate lead data and improving deliverability.
Are there any limitations to the Close CRM and Amazon SES integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: