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Enrich Customer.io profiles with Mixpanel event data for personalized campaigns. Latenode simplifies data transformation and ensures consistent customer views, plus scales affordably as your automation needs grow.
Connect Customer.io and Mixpanel in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Mixpanel will be your first step. To do this, click "Choose an app," find Customer.io or Mixpanel, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

Customer.io
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Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Customer.io
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Iterator
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Webhook response
After configuring Customer.io, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Mixpanel integration works as expected. Depending on your setup, data should flow between Customer.io and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Customer.io + Mixpanel + Slack: When a new customer is created or updated in Customer.io, their profile is created or updated in Mixpanel. Then, a welcome message is sent to a designated Slack channel to notify the team of the new signup.
Mixpanel + Customer.io + Airtable: When a user performs an event tracked in Mixpanel, track that event in Customer.io and log the event details in Airtable for further analysis.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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How can I connect my Customer.io account to Mixpanel using Latenode?
To connect your Customer.io account to Mixpanel on Latenode, follow these steps:
Can I trigger personalized Customer.io emails from Mixpanel events?
Yes, you can! Latenode lets you trigger Customer.io emails based on Mixpanel events, enabling hyper-personalized customer journeys based on behavior. Boost engagement using real-time automation.
What types of tasks can I perform by integrating Customer.io with Mixpanel?
Integrating Customer.io with Mixpanel allows you to perform various tasks, including:
Can I use JavaScript to transform data between Customer.io and Mixpanel?
Yes, Latenode allows JavaScript code blocks to manipulate data between Customer.io and Mixpanel, enabling complex data transformations and custom logic.
Are there any limitations to the Customer.io and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: