Customer.io and Mixpanel Integration

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Enrich Customer.io profiles with Mixpanel event data for personalized campaigns. Latenode simplifies data transformation and ensures consistent customer views, plus scales affordably as your automation needs grow.

Customer.io + Mixpanel integration

Connect Customer.io and Mixpanel in minutes with Latenode.

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Customer.io

Mixpanel

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Mixpanel

Create a New Scenario to Connect Customer.io and Mixpanel

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Mixpanel will be your first step. To do this, click "Choose an app," find Customer.io or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Add the Mixpanel Node

Next, click the plus (+) icon on the Customer.io node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Mixpanel

Authenticate Mixpanel

Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.

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Customer.io

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Configure the Customer.io and Mixpanel Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mixpanel Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Customer.io and Mixpanel Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Mixpanel integration works as expected. Depending on your setup, data should flow between Customer.io and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Mixpanel

Customer.io + Mixpanel + Slack: When a new customer is created or updated in Customer.io, their profile is created or updated in Mixpanel. Then, a welcome message is sent to a designated Slack channel to notify the team of the new signup.

Mixpanel + Customer.io + Airtable: When a user performs an event tracked in Mixpanel, track that event in Customer.io and log the event details in Airtable for further analysis.

Customer.io and Mixpanel integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

See how Latenode works

FAQ Customer.io and Mixpanel

How can I connect my Customer.io account to Mixpanel using Latenode?

To connect your Customer.io account to Mixpanel on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Mixpanel accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Customer.io emails from Mixpanel events?

Yes, you can! Latenode lets you trigger Customer.io emails based on Mixpanel events, enabling hyper-personalized customer journeys based on behavior. Boost engagement using real-time automation.

What types of tasks can I perform by integrating Customer.io with Mixpanel?

Integrating Customer.io with Mixpanel allows you to perform various tasks, including:

  • Update Customer.io profiles with new properties from Mixpanel events.
  • Trigger Customer.io segments based on Mixpanel event data.
  • Create A/B tests in Customer.io based on Mixpanel cohorts.
  • Send personalized in-app messages based on Mixpanel analytics.
  • Track email conversions in Mixpanel from Customer.io campaigns.

Can I use JavaScript to transform data between Customer.io and Mixpanel?

Yes, Latenode allows JavaScript code blocks to manipulate data between Customer.io and Mixpanel, enabling complex data transformations and custom logic.

Are there any limitations to the Customer.io and Mixpanel integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require advanced JavaScript knowledge.
  • Real-time synchronization depends on the API rate limits of both platforms.
  • Historical data migration requires careful planning and execution.

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