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Connect Customer.io and WooCommerce to automate personalized marketing based on purchase history. Latenode’s visual editor makes complex segmentation easier, while affordable execution pricing lets you scale campaigns without cost concerns.
Connect Customer.io and WooCommerce in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or WooCommerce will be your first step. To do this, click "Choose an app," find Customer.io or WooCommerce, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.

Customer.io
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WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Customer.io
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Iterator
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Webhook response
After configuring Customer.io, WooCommerce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and WooCommerce integration works as expected. Depending on your setup, data should flow between Customer.io and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
WooCommerce + Customer.io + Slack: When a new order is placed in WooCommerce, Customer.io creates or updates the customer profile with order information. Then, a message is sent to a designated Slack channel notifying the sales team about the new order.
WooCommerce + Google Sheets + Customer.io: When a new customer is created in WooCommerce, their details are added to a Google Sheet. This triggers an update in Customer.io, creating or updating the customer's profile to engage them.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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How can I connect my Customer.io account to WooCommerce using Latenode?
To connect your Customer.io account to WooCommerce on Latenode, follow these steps:
Can I trigger Customer.io emails based on WooCommerce purchases?
Yes, you can! Latenode lets you trigger personalized Customer.io emails based on specific WooCommerce purchases, enhancing customer engagement automatically with tailored messaging.
What types of tasks can I perform by integrating Customer.io with WooCommerce?
Integrating Customer.io with WooCommerce allows you to perform various tasks, including:
What Customer.io events can trigger a WooCommerce action on Latenode?
Customer.io events like segment entry can trigger actions in WooCommerce using Latenode, automating tasks like updating customer tags.
Are there any limitations to the Customer.io and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: