How to connect Facebook Ads Campaign Management and Omnisend
Create a New Scenario to Connect Facebook Ads Campaign Management and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Omnisend will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Omnisend, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Facebook Ads Campaign Management and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Omnisend integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Omnisend
Facebook Ads Campaign Management + Slack: When a new Facebook ad campaign is created, a notification is sent to a designated Slack channel to alert the team for monitoring and adjustments.
Shopify + Omnisend + Facebook Ads Campaign Management: When a new paid order is placed in Shopify, the customer's contact information is updated or created in Omnisend, and then a custom event is triggered in Omnisend that can be used to create targeted Facebook ad audiences.
Facebook Ads Campaign Management and Omnisend integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ Facebook Ads Campaign Management and Omnisend
How can I connect my Facebook Ads Campaign Management account to Omnisend using Latenode?
To connect your Facebook Ads Campaign Management account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I retarget Facebook Ads Campaign Management leads via Omnisend?
Yes, you can! Latenode’s visual editor makes it easy to trigger Omnisend email sequences based on Facebook Ads Campaign Management lead data, improving conversion rates.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Omnisend?
Integrating Facebook Ads Campaign Management with Omnisend allows you to perform various tasks, including:
- Automatically add new Facebook leads to your Omnisend email list.
- Send personalized welcome emails to leads generated from Facebook Ads Campaign Management.
- Update customer data in Omnisend based on Facebook Ads Campaign Management ad engagement.
- Trigger Omnisend SMS campaigns based on Facebook Ads Campaign Management custom audience segments.
- Create targeted email campaigns based on Facebook Ads Campaign Management ad performance data.
What Facebook Ads Campaign Management metrics can I track via Latenode?
You can track impressions, clicks, conversions, and ad spend, using Latenode's JavaScript and AI blocks to enhance data analysis.
Are there any limitations to the Facebook Ads Campaign Management and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both apps and may experience delays.
- Complex audience segmentation in Facebook Ads Campaign Management may require custom JavaScript coding.
- Historical data migration from Facebook Ads Campaign Management to Omnisend might need manual handling.