Facebook Conversions and ActiveCampaign Integration

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Automatically add leads from Facebook Conversions to ActiveCampaign. Use Latenode's visual editor to precisely qualify and segment leads, then update ActiveCampaign using custom JavaScript logic. Scale affordably.

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Facebook Conversions

ActiveCampaign

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and ActiveCampaign

Create a New Scenario to Connect Facebook Conversions and ActiveCampaign

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or ActiveCampaign will be your first step. To do this, click "Choose an app," find Facebook Conversions or ActiveCampaign, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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Run node once

Add the ActiveCampaign Node

Next, click the plus (+) icon on the Facebook Conversions node, select ActiveCampaign from the list of available apps, and choose the action you need from the list of nodes within ActiveCampaign.

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Facebook Conversions

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ActiveCampaign

Authenticate ActiveCampaign

Now, click the ActiveCampaign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ActiveCampaign settings. Authentication allows you to use ActiveCampaign through Latenode.

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Configure the Facebook Conversions and ActiveCampaign Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Conversions and ActiveCampaign Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, ActiveCampaign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and ActiveCampaign integration works as expected. Depending on your setup, data should flow between Facebook Conversions and ActiveCampaign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and ActiveCampaign

Shopify + Facebook Conversions + ActiveCampaign: When a new paid order is placed in Shopify, send an event to Facebook Conversions to track ad performance and add the customer to a specific list in ActiveCampaign to personalize follow-up marketing.

ActiveCampaign + Facebook Conversions + Google Sheets: When a new or updated contact is registered in ActiveCampaign, send conversion data to Facebook Conversions and log the contact's information and conversion details in a Google Sheet for reporting.

Facebook Conversions and ActiveCampaign integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

See how Latenode works

FAQ Facebook Conversions and ActiveCampaign

How can I connect my Facebook Conversions account to ActiveCampaign using Latenode?

To connect your Facebook Conversions account to ActiveCampaign on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and ActiveCampaign accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add Facebook Conversions leads to ActiveCampaign?

Yes, you can! Latenode lets you instantly add leads, using advanced filters. Nurture leads faster with personalized ActiveCampaign automations triggered by Facebook Conversions events.

What types of tasks can I perform by integrating Facebook Conversions with ActiveCampaign?

Integrating Facebook Conversions with ActiveCampaign allows you to perform various tasks, including:

  • Automatically adding new Facebook leads to ActiveCampaign lists.
  • Updating contact information in ActiveCampaign based on conversion data.
  • Triggering email sequences in ActiveCampaign upon successful conversions.
  • Segmenting contacts in ActiveCampaign based on Facebook ad engagement.
  • Creating custom audiences in Facebook from ActiveCampaign contact lists.

How secure is my Facebook Conversions data within Latenode?

Latenode employs robust security measures, including encryption and access controls, ensuring the privacy and security of your data during all integrations.

Are there any limitations to the Facebook Conversions and ActiveCampaign integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Facebook Conversions prior to integration setup isn't automatically synced.
  • Complex custom audience creation may require JavaScript knowledge within Latenode.
  • Rate limits imposed by Facebook and ActiveCampaign APIs may affect high-volume data transfers.

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