How to connect Facebook Conversions and Alegra
Create a New Scenario to Connect Facebook Conversions and Alegra
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Alegra will be your first step. To do this, click "Choose an app," find Facebook Conversions or Alegra, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Alegra Node
Next, click the plus (+) icon on the Facebook Conversions node, select Alegra from the list of available apps, and choose the action you need from the list of nodes within Alegra.

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Authenticate Alegra
Now, click the Alegra node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Alegra settings. Authentication allows you to use Alegra through Latenode.
Configure the Facebook Conversions and Alegra Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Alegra Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Alegra, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Alegra integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Alegra (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Alegra
Facebook Conversions + Alegra + Google Sheets: When a new event is received in Facebook Conversions, create or update the contact in Alegra and then add a row to a Google Sheet to track the event.
Alegra + Facebook Conversions + Slack: When a new event is received in Alegra, update Facebook Conversions and notify the sales team in Slack.
Facebook Conversions and Alegra integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Alegra
Automate accounting tasks using Alegra within Latenode. Retrieve invoices, manage contacts, and track payments. Integrate Alegra data with other apps to automate financial reporting or trigger actions based on accounting events. Latenode adds flexible scheduling, error handling, and custom logic to streamline Alegra workflows beyond its standard features, creating robust, end-to-end processes.
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See how Latenode works
FAQ Facebook Conversions and Alegra
How can I connect my Facebook Conversions account to Alegra using Latenode?
To connect your Facebook Conversions account to Alegra on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Alegra accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions as new Alegra contacts?
Yes, easily. Latenode lets you automate contact creation in Alegra from Facebook Conversions data, reducing manual entry and improving sales pipeline accuracy with real-time data.
What types of tasks can I perform by integrating Facebook Conversions with Alegra?
Integrating Facebook Conversions with Alegra allows you to perform various tasks, including:
- Create new Alegra contacts from Facebook lead ad submissions.
- Update contact information in Alegra based on Facebook Conversions data.
- Trigger Alegra invoices when a Facebook ad conversion occurs.
- Send personalized thank you messages via Facebook after Alegra payment.
- Log Facebook ad spend against specific campaigns in Alegra.
What Facebook Conversions data is available within Latenode?
Latenode provides access to Facebook Conversions event data, custom audiences, and conversion values for creating advanced automation.
Are there any limitations to the Facebook Conversions and Alegra integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions prior to integration setup is not accessible.
- Alegra API rate limits may affect the speed of data transfer for large datasets.
- Custom field mapping in Alegra requires careful configuration.