How to connect Facebook Lead Ads and Zapier
Create a New Scenario to Connect Facebook Lead Ads and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Zapier will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Zapier, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Facebook Lead Ads and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Lead Ads, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Zapier integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Zapier
Facebook Lead Ads + Google Sheets: Whenever a new lead is submitted through a Facebook Lead Ads form, the lead's information is automatically added as a new row in a Google Sheets spreadsheet for easy tracking and follow-up.
Facebook Lead Ads + Slack: When a new lead is submitted through Facebook Lead Ads, a notification is immediately sent to a designated Slack channel, ensuring the sales team can respond quickly to new potential customers.
Facebook Lead Ads and Zapier integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Facebook Lead Ads and Zapier
How can I connect my Facebook Lead Ads account to Zapier using Latenode?
To connect your Facebook Lead Ads account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and Zapier.
- Authenticate your Facebook Lead Ads and Zapier accounts.
- Create workflows using the visual editor.
Can I qualify leads from Facebook Lead Ads inside Zapier?
Yes, you can! Latenode's no-code data manipulation lets you filter and score leads from Facebook Lead Ads, then send only qualified leads into Zapier workflows for immediate action.
What types of tasks can I perform by integrating Facebook Lead Ads with Zapier?
Integrating Facebook Lead Ads with Zapier allows you to perform various tasks, including:
- Add new Facebook Leads to a CRM via Zapier.
- Send email notifications for new leads collected.
- Create new tasks in project management tools.
- Update spreadsheet rows with lead information.
- Trigger personalized follow-up sequences.
What Facebook Lead Ads form data can I access in Latenode?
Latenode provides access to all standard and custom fields from your Facebook Lead Ads forms, easily available for dynamic use in your flows.
Are there any limitations to the Facebook Lead Ads and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on Facebook and Zapier API availability.
- Complex data transformations may require JavaScript knowledge.
- Large lead volumes can impact Zapier task limits.