How to connect Facebook Pages and Mailchimp
Create a New Scenario to Connect Facebook Pages and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Mailchimp will be your first step. To do this, click "Choose an app," find Facebook Pages or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.

Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Facebook Pages node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Facebook Pages and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Facebook Pages, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Mailchimp integration works as expected. Depending on your setup, data should flow between Facebook Pages and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Pages and Mailchimp
Mailchimp + Facebook Pages + Instagram for Business: When a new campaign is created in Mailchimp, automatically create a post on Facebook Pages and Instagram for Business to promote the campaign.
Mailchimp + HubSpot + Facebook Pages: When a new subscriber is added to Mailchimp, create a contact in HubSpot and announce the new subscriber on a Facebook Page.
Facebook Pages and Mailchimp integration alternatives
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Facebook Pages and Mailchimp
How can I connect my Facebook Pages account to Mailchimp using Latenode?
To connect your Facebook Pages account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Pages and click on "Connect".
- Authenticate your Facebook Pages and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add Facebook Pages leads to a Mailchimp audience?
Yes, you can! Latenode automates adding new Facebook Pages leads directly to your Mailchimp audience. This ensures seamless lead nurturing and targeted email campaigns, saving time and improving conversions.
What types of tasks can I perform by integrating Facebook Pages with Mailchimp?
Integrating Facebook Pages with Mailchimp allows you to perform various tasks, including:
- Automatically adding new Facebook Page leads as Mailchimp subscribers.
- Sending personalized welcome emails to new leads captured via Facebook Pages.
- Segmenting Mailchimp audiences based on Facebook Pages engagement.
- Triggering email campaigns based on specific Facebook Page post interactions.
- Updating Mailchimp subscriber information with data from Facebook Pages.
How can I trigger workflows based on specific posts?
Latenode allows you to trigger workflows based on post content, keywords, or engagement, enabling highly targeted automations.
Are there any limitations to the Facebook Pages and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Pages prior to integration cannot be automatically synced.
- Custom field mapping in Mailchimp may require adjustments for optimal data transfer.
- Rate limits imposed by Facebook Pages and Mailchimp APIs may affect high-volume workflows.