How to connect Facebook and Instantly
Create a New Scenario to Connect Facebook and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or Instantly will be your first step. To do this, click "Choose an app," find Facebook or Instantly, and select the appropriate trigger to start the scenario.

Add the Facebook Node
Select the Facebook node from the app selection panel on the right.

Configure the Facebook
Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Facebook node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Facebook and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and Instantly integration works as expected. Depending on your setup, data should flow between Facebook and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook and Instantly
Facebook + Instantly + Google Sheets: When a new lead is captured through Facebook Lead Ads, it is added to Instantly for outreach. Information about the lead is also added to a Google Sheet to track progress and results.
Instantly + Facebook + Slack: When Instantly identifies a new lead, search for their Facebook profile and send a Slack message with the lead's information.
Facebook and Instantly integration alternatives
About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Facebook and Instantly
How can I connect my Facebook account to Instantly using Latenode?
To connect your Facebook account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook and click on "Connect".
- Authenticate your Facebook and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Facebook leads to Instantly?
Yes, you can! Latenode’s visual editor simplifies this. Automatically add Facebook leads as new Instantly contacts, streamlining your outreach and saving valuable time.
What types of tasks can I perform by integrating Facebook with Instantly?
Integrating Facebook with Instantly allows you to perform various tasks, including:
- Automatically adding new Facebook leads to Instantly campaigns.
- Sending personalized Instantly messages to users who engage with Facebook posts.
- Creating Instantly contacts from Facebook group members.
- Syncing Facebook ad data with Instantly to track campaign performance.
- Updating Instantly custom fields based on Facebook profile information.
How secure is my Facebook data when using Latenode integrations?
Latenode employs advanced encryption and security protocols, ensuring your Facebook and Instantly data is protected at all times.
Are there any limitations to the Facebook and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook and Instantly may affect data transfer speeds.
- Custom field mapping may require JavaScript for advanced transformations.
- Changes to Facebook or Instantly APIs could temporarily disrupt workflows.