Google Ads and 123FormBuilder Integration

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Capture leads from Google Ads directly into 123FormBuilder. Use Latenode's visual editor to filter form submissions and automate custom follow-ups. Pay only for execution time, scaling lead nurturing affordably.

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Google Ads

123FormBuilder

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and 123FormBuilder

Create a New Scenario to Connect Google Ads and 123FormBuilder

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or 123FormBuilder will be your first step. To do this, click "Choose an app," find Google Ads or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the 123FormBuilder Node

Next, click the plus (+) icon on the Google Ads node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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Authenticate 123FormBuilder

Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.

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Configure the Google Ads and 123FormBuilder Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Google Ads and 123FormBuilder Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, 123FormBuilder, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Google Ads and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Google Ads and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and 123FormBuilder

123FormBuilder + Google Ads + Slack: When a new submission is received in 123FormBuilder, the lead's information can be added to a Google Ads customer list. A Slack notification is then sent to alert the team about the new lead.

123FormBuilder + Google Ads + Google Sheets: Each new form submission in 123FormBuilder adds a new row to a Google Sheet. The data collected is then used to generate a report in Google Ads to optimize campaigns.

Google Ads and 123FormBuilder integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About 123FormBuilder

Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups โ€” automating processes with a no-code, scalable workflow.

See how Latenode works

FAQ Google Ads and 123FormBuilder

How can I connect my Google Ads account to 123FormBuilder using Latenode?

To connect your Google Ads account to 123FormBuilder on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and 123FormBuilder accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Google Ads based on 123FormBuilder submissions?

Yes, you can! Latenode's visual editor simplifies this, letting you trigger Google Ads updates directly from form data. Automate campaign adjustments based on real-time user input, improving ad relevance.

What types of tasks can I perform by integrating Google Ads with 123FormBuilder?

Integrating Google Ads with 123FormBuilder allows you to perform various tasks, including:

  • Create new leads in Google Ads from 123FormBuilder form submissions.
  • Update Google Ads audiences based on form data and segmentation.
  • Track ad conversions by automatically sending form submission data.
  • Pause or enable ad campaigns based on form submission volume.
  • Personalize ad copy using data captured through 123FormBuilder forms.

Can I use JavaScript to extend the Google Ads integration?

Yes! Latenode allows you to use JavaScript code blocks to customize the Google Ads integration, providing unparalleled flexibility for advanced workflows.

Are there any limitations to the Google Ads and 123FormBuilder integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Some advanced Google Ads features may require custom JavaScript implementation.
  • Data transfer limits depend on your Google Ads and 123FormBuilder plans.
  • Real-time updates depend on API availability and rate limits of both services.

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