How to connect Google Ads and Asana
Create a New Scenario to Connect Google Ads and Asana
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Asana will be your first step. To do this, click "Choose an app," find Google Ads or Asana, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Asana Node
Next, click the plus (+) icon on the Google Ads node, select Asana from the list of available apps, and choose the action you need from the list of nodes within Asana.

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Authenticate Asana
Now, click the Asana node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Asana settings. Authentication allows you to use Asana through Latenode.
Configure the Google Ads and Asana Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Asana Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Asana, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Asana integration works as expected. Depending on your setup, data should flow between Google Ads and Asana (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Asana
Google Ads + Asana + Slack: When a new campaign is created in Google Ads, a corresponding project is created in Asana to manage the marketing efforts. A notification is then sent to a designated Slack channel to inform the marketing team about the new campaign and project.
Asana + Google Ads + Google Sheets: This flow retrieves completed tasks and project timelines from Asana. It also gathers campaign performance data from Google Ads. Finally, this data is consolidated and added to a Google Sheet for performance tracking and comparison.
Google Ads and Asana integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Asana
Automate Asana task management inside Latenode workflows. Create projects, assign tasks, and update statuses based on triggers from other apps (like forms or CRMs). Keep project data synchronized across systems. Use Latenode's visual editor and code blocks for custom Asana logic without complex scripting.
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See how Latenode works
FAQ Google Ads and Asana
How can I connect my Google Ads account to Asana using Latenode?
To connect your Google Ads account to Asana on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Asana accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create Asana tasks from new Google Ads leads?
Yes, you can! Latenode's visual editor makes it simple to automatically create Asana tasks whenever a new lead is generated in Google Ads, streamlining your workflow and improving team coordination.
What types of tasks can I perform by integrating Google Ads with Asana?
Integrating Google Ads with Asana allows you to perform various tasks, including:
- Create Asana tasks for new leads generated from Google Ads campaigns.
- Update Asana task status based on Google Ads campaign performance metrics.
- Assign Asana tasks to team members based on Google Ads conversion data.
- Send Asana notifications when Google Ads budgets reach certain thresholds.
- Generate reports in Asana summarizing Google Ads campaign performance.
How do I track my Google Ads spend within Latenode workflows?
Use Latenode's Google Ads integration to retrieve spend data. Visualize it directly or trigger actions when exceeding predefined budget limits.
Are there any limitations to the Google Ads and Asana integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on Google Ads and Asana API availability.
- Complex logic might require JavaScript coding within Latenode.
- Large data volumes might impact workflow execution speed.