How to connect Google Ads and Baserow
Create a New Scenario to Connect Google Ads and Baserow
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Baserow will be your first step. To do this, click "Choose an app," find Google Ads or Baserow, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Baserow Node
Next, click the plus (+) icon on the Google Ads node, select Baserow from the list of available apps, and choose the action you need from the list of nodes within Baserow.

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Authenticate Baserow
Now, click the Baserow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Baserow settings. Authentication allows you to use Baserow through Latenode.
Configure the Google Ads and Baserow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Baserow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Baserow
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Baserow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Baserow integration works as expected. Depending on your setup, data should flow between Google Ads and Baserow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Baserow
Google Ads + Baserow + Slack: When a Google Ads campaign is created, a new row is added to a Baserow database to track the campaign's progress. The team is then notified in a Slack channel about the new campaign and its tracking in Baserow.
Baserow + Google Ads + Google Sheets: When a row is created in Baserow, the workflow searches Google Ads for a specified campaign and updates its budget based on data from the new row. The budget change is then logged in a Google Sheets spreadsheet.
Google Ads and Baserow integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Baserow
Use Baserow with Latenode to build flexible databases that trigger automated workflows. Update Baserow rows from any app, or use row changes to start complex flows. Perfect for managing data within Latenode automations without complex coding. Scale easily with Latenode’s efficient, pay-per-execution pricing.
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See how Latenode works
FAQ Google Ads and Baserow
How can I connect my Google Ads account to Baserow using Latenode?
To connect your Google Ads account to Baserow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Baserow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend in Baserow?
Yes, you can! Latenode automates this, logging Google Ads spend directly into Baserow. Track performance and budgets with ease using flexible views and formulas.
What types of tasks can I perform by integrating Google Ads with Baserow?
Integrating Google Ads with Baserow allows you to perform various tasks, including:
- Automatically adding new leads from Google Ads to a Baserow database.
- Updating Baserow records with Google Ads campaign performance data.
- Creating custom reports in Baserow using Google Ads metrics.
- Triggering email notifications based on Google Ads budget thresholds.
- Managing ad copy variations in Baserow and syncing them to Google Ads.
Can I use JavaScript to transform Google Ads data on Latenode?
Yes! Latenode lets you use JavaScript to manipulate data from Google Ads before sending it to Baserow, offering unparalleled customization.
Are there any limitations to the Google Ads and Baserow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on Google Ads API rate limits.
- Complex data transformations may require JavaScript coding knowledge.
- Initial setup requires understanding of both Google Ads and Baserow data structures.