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Automatically create or update Bigin by Zoho CRM leads from Google Ads, ensuring efficient lead tracking. Customize lead qualification logic using JavaScript in Latenode. Scale affordably.
Connect Google Ads and Bigin by Zoho CRM in minutes with Latenode.
Create Google Ads to Bigin by Zoho CRM workflow
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google Ads or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

Google Ads
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Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Bigin by Zoho CRM
Trigger on Webhook
β
Google Ads
β
β
Iterator
β
Webhook response
After configuring Google Ads, Bigin by Zoho CRM, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Ads and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Bigin by Zoho CRM + Slack: When a new contact is created in Bigin by Zoho CRM (triggered by a Google Ads campaign), a notification is sent to a Slack channel to alert the sales team.
Google Ads + Google Sheets + Bigin by Zoho CRM: When a new contact is created in Bigin by Zoho CRM (potentially originating from a Google Ads campaign), the data is added to a Google Sheet to track ad spend and resulting leads.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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How can I connect my Google Ads account to Bigin by Zoho CRM using Latenode?
To connect your Google Ads account to Bigin by Zoho CRM on Latenode, follow these steps:
Can I automatically create Bigin leads from Google Ads campaigns?
Yes, you can! Latenode automates lead creation, ensuring every click turns into a potential customer in Bigin, saving your sales team valuable time and improving conversion rates.
What types of tasks can I perform by integrating Google Ads with Bigin by Zoho CRM?
Integrating Google Ads with Bigin by Zoho CRM allows you to perform various tasks, including:
How can I track Google Ads spend directly within my Bigin account?
Latenode can automatically sync Google Ads cost data to Bigin, providing clear ROI visibility. Customize the sync frequency to suit your needs.
Are there any limitations to the Google Ads and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: