How to connect Google Ads and Bigin by Zoho CRM
Create a New Scenario to Connect Google Ads and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google Ads or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Google Ads node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Bigin by Zoho CRM

Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Google Ads and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google Ads and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Bigin by Zoho CRM
Google Ads + Bigin by Zoho CRM + Slack: When a new contact is created in Bigin by Zoho CRM (triggered by a Google Ads campaign), a notification is sent to a Slack channel to alert the sales team.
Google Ads + Google Sheets + Bigin by Zoho CRM: When a new contact is created in Bigin by Zoho CRM (potentially originating from a Google Ads campaign), the data is added to a Google Sheet to track ad spend and resulting leads.
Google Ads and Bigin by Zoho CRM integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Google Ads and Bigin by Zoho CRM
How can I connect my Google Ads account to Bigin by Zoho CRM using Latenode?
To connect your Google Ads account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bigin leads from Google Ads campaigns?
Yes, you can! Latenode automates lead creation, ensuring every click turns into a potential customer in Bigin, saving your sales team valuable time and improving conversion rates.
What types of tasks can I perform by integrating Google Ads with Bigin by Zoho CRM?
Integrating Google Ads with Bigin by Zoho CRM allows you to perform various tasks, including:
- Create new Bigin contacts from Google Ads lead form submissions.
- Update Bigin deal stages based on Google Ads campaign performance.
- Trigger personalized email sequences in Bigin for new Google Ads leads.
- Log Google Ads campaign costs against Bigin deals for ROI tracking.
- Send SMS notifications via Bigin when leads click on Google Ads.
How can I track Google Ads spend directly within my Bigin account?
Latenode can automatically sync Google Ads cost data to Bigin, providing clear ROI visibility. Customize the sync frequency to suit your needs.
Are there any limitations to the Google Ads and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Google Ads to Bigin may require manual processing.
- Complex custom fields in Bigin may need Javascript for full compatibility.
- Data sync frequency is dependent on Google Ads and Bigin API rate limits.