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How to connect Google Ads and Blue
Create a New Scenario to Connect Google Ads and Blue
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Blue will be your first step. To do this, click "Choose an app," find Google Ads or Blue, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
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Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Blue Node
Next, click the plus (+) icon on the Google Ads node, select Blue from the list of available apps, and choose the action you need from the list of nodes within Blue.
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Authenticate Blue
Now, click the Blue node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Blue settings. Authentication allows you to use Blue through Latenode.
Configure the Google Ads and Blue Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Blue Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Blue, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Blue integration works as expected. Depending on your setup, data should flow between Google Ads and Blue (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Blue
Blue + Google Ads + Slack: When a negative project event is detected in Blue (e.g., negative survey feedback), the corresponding Google Ads campaign is paused, and a notification is sent to a Slack channel.
Blue + Google Sheets + Google Ads: When a new project is created in Blue, customer contact information is added to a Google Sheet. This information is then used to create a tailored customer list in Google Ads for targeted campaigns.
Google Ads and Blue integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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See how Latenode works
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FAQ Google Ads and Blue
How can I connect my Google Ads account to Blue using Latenode?
To connect your Google Ads account to Blue on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Blue accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead data transfer from Google Ads to Blue?
Yes, you can! Latenode lets you automate this process, ensuring real-time lead synchronization using our visual editor and advanced logic, saving time and improving lead management.
What types of tasks can I perform by integrating Google Ads with Blue?
Integrating Google Ads with Blue allows you to perform various tasks, including:
- Automatically create Blue records from new Google Ads leads.
- Update Blue records when Google Ads lead statuses change.
- Trigger personalized Blue campaigns based on Google Ads conversions.
- Analyze ad performance data from Google Ads within Blue dashboards.
- Send alerts to Blue when Google Ads budget thresholds are reached.
CanIusetransferredGoogleAdsdatatoenrichBluecontactrecords?
Yes! Enrich contact records using data pulled from Google Ads. Use Latenode's Javascript blocks to transform complex data and refine your Blue targeting.
Are there any limitations to the Google Ads and Blue integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Blue may affect data transfer speeds.
- Complex data transformations might require Javascript knowledge.
- Historical data migration may require additional setup and processing.
