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Automatically pause underperforming Google Ads campaigns in Blue using Latenode's visual editor. Scale automations affordably by paying only for execution time, gaining crucial control to optimize ad spend based on real-time Blue data.
Connect Google Ads and Blue in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Blue will be your first step. To do this, click "Choose an app," find Google Ads or Blue, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Blue from the list of available apps, and choose the action you need from the list of nodes within Blue.

Google Ads
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Blue
Now, click the Blue node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Blue settings. Authentication allows you to use Blue through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Blue
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Blue, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Blue integration works as expected. Depending on your setup, data should flow between Google Ads and Blue (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Blue + Google Ads + Slack: When a negative project event is detected in Blue (e.g., negative survey feedback), the corresponding Google Ads campaign is paused, and a notification is sent to a Slack channel.
Blue + Google Sheets + Google Ads: When a new project is created in Blue, customer contact information is added to a Google Sheet. This information is then used to create a tailored customer list in Google Ads for targeted campaigns.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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How can I connect my Google Ads account to Blue using Latenode?
To connect your Google Ads account to Blue on Latenode, follow these steps:
Can I automate lead data transfer from Google Ads to Blue?
Yes, you can! Latenode lets you automate this process, ensuring real-time lead synchronization using our visual editor and advanced logic, saving time and improving lead management.
What types of tasks can I perform by integrating Google Ads with Blue?
Integrating Google Ads with Blue allows you to perform various tasks, including:
CanIusetransferredGoogleAdsdatatoenrichBluecontactrecords?
Yes! Enrich contact records using data pulled from Google Ads. Use Latenode's Javascript blocks to transform complex data and refine your Blue targeting.
Are there any limitations to the Google Ads and Blue integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: