Google Ads and Close CRM Integration

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Connect Google Ads leads to Close CRM automatically, enriching leads with ad data for better sales insights. Latenode's visual editor and affordable pricing make custom lead qualification workflows easy to scale.

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Google Ads

Close CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Close CRM

Create a New Scenario to Connect Google Ads and Close CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Close CRM will be your first step. To do this, click "Choose an app," find Google Ads or Close CRM, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Close CRM Node

Next, click the plus (+) icon on the Google Ads node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Google Ads

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Close CRM

Authenticate Close CRM

Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.

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Google Ads

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Close CRM

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Sign In

Run node once

Configure the Google Ads and Close CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Close CRM Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Close CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Close CRM integration works as expected. Depending on your setup, data should flow between Google Ads and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Close CRM

Google Ads + Close CRM + Slack: When a new lead is created in Close CRM, triggered by a specific lead status change that indicates conversion from a Google Ad, a notification is sent to a designated Slack channel to alert the sales team.

Close CRM + Google Ads + Google Sheets: When a lead's status is updated in Close CRM, this triggers a workflow that gets the associated Google Ads campaign spend. This data, along with deal value from Close CRM, is then added as a new row in Google Sheets to track ad spend versus closed deals.

Google Ads and Close CRM integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

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FAQ Google Ads and Close CRM

How can I connect my Google Ads account to Close CRM using Latenode?

To connect your Google Ads account to Close CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Close CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Close CRM leads from Google Ads?

Yes, you can! Latenode's visual editor makes it easy. Automatically create new leads in Close CRM when someone clicks your Google Ads. Improve lead capture efficiency.

What types of tasks can I perform by integrating Google Ads with Close CRM?

Integrating Google Ads with Close CRM allows you to perform various tasks, including:

  • Create new Close CRM leads from Google Ads form submissions.
  • Update lead statuses in Close CRM based on Google Ads campaign performance.
  • Log Google Ads click data as notes in Close CRM lead activities.
  • Trigger personalized email sequences in Close CRM for qualified leads.
  • Pause underperforming Google Ads campaigns based on Close CRM sales data.

What Google Ads metrics can I access within Latenode workflows?

You can access impressions, clicks, cost, conversion rates, and other key metrics directly within your Latenode workflows. Automate reporting.

Are there any limitations to the Google Ads and Close CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data synchronization is limited to recent activity.
  • Complex custom field mapping may require JavaScript node use.
  • API rate limits of Google Ads and Close CRM apply.

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