How to connect Google Ads and Contacts+
Create a New Scenario to Connect Google Ads and Contacts+
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Contacts+ will be your first step. To do this, click "Choose an app," find Google Ads or Contacts+, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Contacts+ Node
Next, click the plus (+) icon on the Google Ads node, select Contacts+ from the list of available apps, and choose the action you need from the list of nodes within Contacts+.

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Authenticate Contacts+
Now, click the Contacts+ node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Contacts+ settings. Authentication allows you to use Contacts+ through Latenode.
Configure the Google Ads and Contacts+ Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Contacts+ Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Contacts+
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Contacts+, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Contacts+ integration works as expected. Depending on your setup, data should flow between Google Ads and Contacts+ (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Contacts+
Google Ads + Contacts+ + Slack: When a new lead is generated in Google Ads, a new contact is created in Contacts+ and a Slack message is sent to a specified channel, notifying the team about the new contact details.
Contacts+ + Google Ads + HubSpot: When a contact is updated in Contacts+, their information is updated in a Google Ads customer list and a contact record is created or updated in HubSpot.
Google Ads and Contacts+ integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Contacts+
Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.
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FAQ Google Ads and Contacts+
How can I connect my Google Ads account to Contacts+ using Latenode?
To connect your Google Ads account to Contacts+ on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Contacts+ accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Google Ads leads to Contacts+?
Yes, you can! Latenode's visual editor simplifies this, ensuring all new Google Ads leads are instantly added to Contacts+, streamlining your follow-up process and boosting conversion rates.
What types of tasks can I perform by integrating Google Ads with Contacts+?
Integrating Google Ads with Contacts+ allows you to perform various tasks, including:
- Sync new Google Ads leads directly into your Contacts+ lists.
- Update contact information in Contacts+ based on Google Ads campaign data.
- Trigger personalized email sequences in Contacts+ for targeted ad audiences.
- Segment Contacts+ lists based on Google Ads conversion events.
- Enrich lead data in Contacts+ using Google Ads demographics.
How can Latenode improve my Google Ads contact management?
Latenode automates lead syncing, simplifies segmentation, and personalizes outreach, saving time and boosting your ad ROI.
Are there any limitations to the Google Ads and Contacts+ integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Contacts+ APIs may affect high-volume workflows.
- Custom field mapping beyond basic contact details may require advanced configuration.
- Historical data migration between the two apps needs separate handling.