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Automatically update your Database with Google Ads data to track campaign performance and optimize ad spend. Latenode's visual editor and affordable pricing make complex marketing automations accessible. Combine with custom logic via JavaScript.
Connect Google Ads and Database in minutes with Latenode.
Create Google Ads to Database workflow
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Google Ads
Database
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Database will be your first step. To do this, click "Choose an app," find Google Ads or Database, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Database from the list of available apps, and choose the action you need from the list of nodes within Database.

Google Ads
β
Database
Now, click the Database node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Database settings. Authentication allows you to use Database through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Database
Trigger on Webhook
β
Google Ads
β
β
Iterator
β
Webhook response
After configuring Google Ads, Database, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Database integration works as expected. Depending on your setup, data should flow between Google Ads and Database (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Database + Slack: When a Google Ads campaign's performance drops below a threshold (simulated by searching for campaigns), the campaign data is stored in a database. A notification is then sent to a Slack channel to alert the marketing team.
Google Ads + Database + Google Sheets: Retrieves campaign data from Google Ads. This data, including spend, is logged into a database. Finally, the data from the database is used to update a Google Sheet for reporting and analysis.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Database
Use Database in Latenode to centralize data and build dynamic workflows. Pull data, update records, and trigger actions based on database changes. Automate inventory updates, CRM sync, or lead qualification, and orchestrate complex processes with custom logic, no-code tools, and efficient pay-per-use pricing.
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How can I connect my Google Ads account to Database using Latenode?
To connect your Google Ads account to Database on Latenode, follow these steps:
Can I automatically back up Google Ads data to my database?
Yes, you can! Latenode automates data backups, securing your valuable Google Ads insights. Enjoy data protection and easier analysis with automated database updates.
What types of tasks can I perform by integrating Google Ads with Database?
Integrating Google Ads with Database allows you to perform various tasks, including:
HowdoIautomaticalyupdateleadinformationfromGoogleAdstoadatabase?
With Latenode, automate lead updates using our visual editor. Easily map Google Ads lead form data directly into your database, saving time and improving accuracy.
Are there any limitations to the Google Ads and Database integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: