Google Ads and Delighted Integration

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Automatically trigger Delighted surveys based on Google Ads campaign performance. Latenode's visual editor makes it simple to connect ad spend to customer satisfaction data, and affordable pricing helps you scale feedback loops without cost concerns.

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Google Ads

Delighted

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Delighted

Create a New Scenario to Connect Google Ads and Delighted

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Delighted will be your first step. To do this, click "Choose an app," find Google Ads or Delighted, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Delighted Node

Next, click the plus (+) icon on the Google Ads node, select Delighted from the list of available apps, and choose the action you need from the list of nodes within Delighted.

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Google Ads

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Delighted

Authenticate Delighted

Now, click the Delighted node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Delighted settings. Authentication allows you to use Delighted through Latenode.

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Google Ads

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Delighted

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Sign In

Run node once

Configure the Google Ads and Delighted Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Delighted Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Delighted Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Delighted, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Delighted integration works as expected. Depending on your setup, data should flow between Google Ads and Delighted (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Delighted

Delighted + Google Ads + Slack: When a new response is received in Delighted indicating low satisfaction, the automation will search for the relevant ad campaigns in Google Ads. If found, a message will be sent to a Slack channel alerting the marketing team to review the ad copy and targeting.

Delighted + Google Ads + Google Sheets: Track new survey responses from Delighted. Update bids in Google Ads based on feedback. Log all response data into Google Sheets for analysis and record-keeping.

Google Ads and Delighted integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Delighted

Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.

See how Latenode works

FAQ Google Ads and Delighted

How can I connect my Google Ads account to Delighted using Latenode?

To connect your Google Ads account to Delighted on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Delighted accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Delighted surveys based on Google Ads spend?

Yes! Latenode allows triggering Delighted surveys based on Google Ads spend thresholds. Automate feedback collection & optimize ad spend with data-driven insights, without coding!

What types of tasks can I perform by integrating Google Ads with Delighted?

Integrating Google Ads with Delighted allows you to perform various tasks, including:

  • Send Delighted surveys to users acquired through specific Google Ads campaigns.
  • Analyze survey responses to optimize ad creative and targeting.
  • Pause low-performing Google Ads campaigns based on negative feedback in Delighted.
  • Automatically tag Delighted survey responses with Google Ads campaign data.
  • Track customer satisfaction scores (CSAT) against Google Ads spend.

Can I use JavaScript functions to transform Google Ads data?

Yes! Latenode allows you to use JavaScript to transform Google Ads data before sending it to Delighted, offering complete control and flexibility.

Are there any limitations to the Google Ads and Delighted integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Ads data prior to integration setup cannot be retroactively analyzed in Delighted.
  • Complex data transformations might require some JavaScript knowledge.
  • Delighted survey limits are subject to your Delighted subscription plan.

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