How to connect Google Ads and Docusign
Create a New Scenario to Connect Google Ads and Docusign
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Docusign will be your first step. To do this, click "Choose an app," find Google Ads or Docusign, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Docusign Node
Next, click the plus (+) icon on the Google Ads node, select Docusign from the list of available apps, and choose the action you need from the list of nodes within Docusign.

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Docusign

Authenticate Docusign
Now, click the Docusign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Docusign settings. Authentication allows you to use Docusign through Latenode.
Configure the Google Ads and Docusign Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Docusign Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Docusign
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Docusign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Docusign integration works as expected. Depending on your setup, data should flow between Google Ads and Docusign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Docusign
Google Ads + Docusign + Slack: When a lead clicks a Google Ad, the automation sends a contract via Docusign. Upon sending, the sales team receives a notification in Slack to follow up.
Docusign + Google Ads + Salesforce: When a contract is signed in Docusign, the lead status in Salesforce is updated. This update triggers a retargeting campaign in Google Ads to nurture the lead further.
Google Ads and Docusign integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Docusign
Integrate DocuSign with Latenode to automate contract workflows. Automatically send, track, and store signed documents. Trigger actions based on signature status, update databases, and alert teams. Latenode adds flexible logic and integrations beyond standard DocuSign options, with pay-per-execution pricing and visual flow design.
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See how Latenode works
FAQ Google Ads and Docusign
How can I connect my Google Ads account to Docusign using Latenode?
To connect your Google Ads account to Docusign on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Docusign accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send contracts upon ad click?
Yes, you can! Latenode lets you trigger Docusign envelopes based on Google Ads clicks. This creates efficient lead follow-up and accelerates the sales process with timely contract delivery.
What types of tasks can I perform by integrating Google Ads with Docusign?
Integrating Google Ads with Docusign allows you to perform various tasks, including:
- Send contracts to leads generated from Google Ads campaigns.
- Update Google Ads keywords based on contract status changes.
- Create reports on contract conversion rates from ad campaigns.
- Automatically archive completed contracts triggered by Google Ads leads.
- Personalize contract content based on Google Ads targeting parameters.
How do I track ad spend vs contract value in Latenode?
Latenode's data transformation blocks allow you to combine Google Ads cost data with Docusign contract values for ROI reporting and campaign optimization.
Are there any limitations to the Google Ads and Docusign integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Ads and Docusign APIs may affect high-volume workflows.
- Complex contract logic within Docusign may require custom JavaScript within Latenode.
- Initial setup requires familiarity with both Google Ads and Docusign account structures.