How to connect Google Ads and Facebook Conversions
Create a New Scenario to Connect Google Ads and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Facebook Conversions will be your first step. To do this, click "Choose an app," find Google Ads or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Google Ads node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Google Ads and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Google Ads and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Facebook Conversions
Google Ads + Facebook Conversions + Google Sheets: When a new event is received in Facebook Conversions, the data is used to search for corresponding ad groups in Google Ads. The performance data is then added as a new row in Google Sheets for performance tracking and reporting.
Facebook Conversions + Google Ads + Slack: When a new event occurs in Facebook Conversions, it triggers a search for relevant campaigns in Google Ads. If the conversion is high-value, a Slack message is sent to a specified channel, enabling real-time ad spend optimization.
Google Ads and Facebook Conversions integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Google Ads and Facebook Conversions
How can I connect my Google Ads account to Facebook Conversions using Latenode?
To connect your Google Ads account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend across platforms?
Yes, you can! Latenode allows unified reporting across Google Ads and Facebook Conversions. Centralize your data to easily monitor ad performance and optimize campaigns, all in one place.
What types of tasks can I perform by integrating Google Ads with Facebook Conversions?
Integrating Google Ads with Facebook Conversions allows you to perform various tasks, including:
- Automatically pausing Google Ads campaigns based on Facebook conversion data.
- Creating custom audiences in Facebook using Google Ads search query data.
- Syncing lead data from Facebook to enhance Google Ads retargeting lists.
- Calculating cross-platform ROI by combining ad spend and conversion values.
- Generating weekly performance reports combining data from both platforms.
How can I automate Google Ads bid adjustments?
Use Latenode's no-code editor + JavaScript blocks to create automated bid adjustments based on Facebook Conversions data for improved ROI.
Are there any limitations to the Google Ads and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may be limited by the APIs of Google Ads and Facebook Conversions.
- Complex custom metrics might require JavaScript knowledge for precise calculations.
- Rate limits imposed by Google Ads or Facebook Conversions can affect workflow execution speed.