How to connect Google Ads and Facebook Lead Ads
Create a New Scenario to Connect Google Ads and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Google Ads or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Google Ads node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Google Ads and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Google Ads and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Facebook Lead Ads
Facebook Lead Ads + Slack: When a new lead is submitted in Facebook Lead Ads, a notification is sent to a Slack channel.
Facebook Lead Ads + Google Sheets: Log leads from Facebook Lead Ads in a Google Sheet for unified tracking.
Google Ads and Facebook Lead Ads integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Google Ads and Facebook Lead Ads
How can I connect my Google Ads account to Facebook Lead Ads using Latenode?
To connect your Google Ads account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically retarget Facebook leads in Google Ads?
Yes, you can! Latenode enables automated retargeting, ensuring your Facebook leads are seamlessly added to Google Ads audiences. Maximize campaign ROI with timely, personalized ad experiences.
What types of tasks can I perform by integrating Google Ads with Facebook Lead Ads?
Integrating Google Ads with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically adding Facebook leads to Google Ads customer lists.
- Creating personalized ads based on Facebook lead ad data.
- Triggering Google Ads campaign adjustments based on lead quality.
- Syncing lead data between platforms for unified reporting.
- Sending follow-up emails to leads acquired through both platforms.
How can I filter low-quality leads before sending them to Google Ads?
Latenode allows filtering leads using no-code logic or JavaScript. Use AI to score lead quality and send only the best prospects to Google Ads.
Are there any limitations to the Google Ads and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Ads and Facebook Lead Ads APIs.
- Initial setup requires valid accounts and permissions for both platforms.
- Custom field mapping may require advanced configuration.