How to connect Google Ads and Facebook Messenger
Create a New Scenario to Connect Google Ads and Facebook Messenger
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Facebook Messenger will be your first step. To do this, click "Choose an app," find Google Ads or Facebook Messenger, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Messenger Node
Next, click the plus (+) icon on the Google Ads node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.

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Facebook Messenger

Authenticate Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Configure the Google Ads and Facebook Messenger Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Facebook Messenger Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Messenger
Trigger on Webhook
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Google Ads
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Facebook Messenger, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Google Ads and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Facebook Messenger
Google Ads + Google Sheets + Facebook Messenger: Get campaign performance reports from Google Ads and add the data as new rows in Google Sheets. Then, send a daily summary of the Google Sheets data to Facebook Messenger.
Facebook Messenger + Google Ads + Twilio: When a new lead sends a message via Facebook Messenger, add the lead's contact information to a Google Ads customer list. Then send the lead a confirmation SMS message via Twilio.
Google Ads and Facebook Messenger integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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See how Latenode works
FAQ Google Ads and Facebook Messenger
How can I connect my Google Ads account to Facebook Messenger using Latenode?
To connect your Google Ads account to Facebook Messenger on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Facebook Messenger accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get lead notifications in Messenger from Google Ads?
Yes, easily! Latenode's visual editor lets you instantly get Facebook Messenger alerts for new Google Ads leads. Respond faster and improve lead engagement using our no-code automation.
What types of tasks can I perform by integrating Google Ads with Facebook Messenger?
Integrating Google Ads with Facebook Messenger allows you to perform various tasks, including:
- Send new Google Ads lead data directly to a Messenger chatbot.
- Pause Google Ads campaigns based on Messenger feedback volume.
- Create personalized welcome messages in Messenger from ad clicks.
- Track ad performance metrics and report summaries to Messenger.
- Share successful ad creatives automatically to a Messenger group.
What kind of Google Ads metrics can I access within Latenode?
Latenode lets you access all key Google Ads metrics: impressions, clicks, conversions, cost, and more, for detailed reporting and automation.
Are there any limitations to the Google Ads and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits on Google Ads or Facebook Messenger might affect high-volume workflows.
- Complex custom audiences in Google Ads may require advanced JavaScript functions.
- Facebook Messenger's policies on automated messaging must be adhered to.