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Capture leads from Google Ads directly in Facebook Messenger, creating instant engagement. Latenodeβs visual editor makes complex workflows simple, while affordable execution-based pricing saves you money as you scale your campaigns.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Facebook Messenger will be your first step. To do this, click "Choose an app," find Google Ads or Facebook Messenger, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.

Google Ads
β
Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Facebook Messenger
Trigger on Webhook
β
Google Ads
β
β
Iterator
β
Webhook response
After configuring Google Ads, Facebook Messenger, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Google Ads and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Google Sheets + Facebook Messenger: Get campaign performance reports from Google Ads and add the data as new rows in Google Sheets. Then, send a daily summary of the Google Sheets data to Facebook Messenger.
Facebook Messenger + Google Ads + Twilio: When a new lead sends a message via Facebook Messenger, add the lead's contact information to a Google Ads customer list. Then send the lead a confirmation SMS message via Twilio.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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How can I connect my Google Ads account to Facebook Messenger using Latenode?
To connect your Google Ads account to Facebook Messenger on Latenode, follow these steps:
Can I get lead notifications in Messenger from Google Ads?
Yes, easily! Latenode's visual editor lets you instantly get Facebook Messenger alerts for new Google Ads leads. Respond faster and improve lead engagement using our no-code automation.
What types of tasks can I perform by integrating Google Ads with Facebook Messenger?
Integrating Google Ads with Facebook Messenger allows you to perform various tasks, including:
What kind of Google Ads metrics can I access within Latenode?
Latenode lets you access all key Google Ads metrics: impressions, clicks, conversions, cost, and more, for detailed reporting and automation.
Are there any limitations to the Google Ads and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: