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Automatically send leads from Fillout to Google Ads for retargeting and conversion tracking. Latenode's visual editor and affordable pricing make it easier to scale lead generation campaigns by only paying for execution time.
Connect Google Ads and Fillout in minutes with Latenode.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Fillout will be your first step. To do this, click "Choose an app," find Google Ads or Fillout, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

Google Ads
β
Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
β
AI Anthropic Claude 3
β
Fillout
Trigger on Webhook
β
Google Ads
β
β
Iterator
β
Webhook response
After configuring Google Ads, Fillout, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Ads and Fillout integration works as expected. Depending on your setup, data should flow between Google Ads and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Fillout + Google Ads + Google Sheets: When a new submission is received in Fillout, the data is used to add the contact to a customer list in Google Ads for retargeting. The submission details are then recorded in a Google Sheet for tracking and analysis.
Fillout + Google Ads + Slack: Upon a new submission in Fillout, the data is sent to Google Ads to add the contact to a customer list. Simultaneously, a notification is sent to a designated Slack channel informing the marketing team of the new submission and potential lead.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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How can I connect my Google Ads account to Fillout using Latenode?
To connect your Google Ads account to Fillout on Latenode, follow these steps:
Can I automatically update Google Ads based on Fillout responses?
Yes, you can! Latenode lets you trigger Google Ads updates from Fillout submissions. Dynamically adjust bids and ad copy, saving time with flexible automation.
What types of tasks can I perform by integrating Google Ads with Fillout?
Integrating Google Ads with Fillout allows you to perform various tasks, including:
Can I use JavaScript within my Google Ads + Fillout automations?
Absolutely! Latenode allows custom JavaScript code to transform data, adding unparalleled flexibility to your Google Ads and Fillout workflows.
Are there any limitations to the Google Ads and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: