How to connect Google Ads and Fillout
Create a New Scenario to Connect Google Ads and Fillout
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Fillout will be your first step. To do this, click "Choose an app," find Google Ads or Fillout, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Fillout Node
Next, click the plus (+) icon on the Google Ads node, select Fillout from the list of available apps, and choose the action you need from the list of nodes within Fillout.

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Fillout
Authenticate Fillout
Now, click the Fillout node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Fillout settings. Authentication allows you to use Fillout through Latenode.
Configure the Google Ads and Fillout Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Fillout Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Fillout
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Fillout, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Fillout integration works as expected. Depending on your setup, data should flow between Google Ads and Fillout (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Fillout
Fillout + Google Ads + Google Sheets: When a new submission is received in Fillout, the data is used to add the contact to a customer list in Google Ads for retargeting. The submission details are then recorded in a Google Sheet for tracking and analysis.
Fillout + Google Ads + Slack: Upon a new submission in Fillout, the data is sent to Google Ads to add the contact to a customer list. Simultaneously, a notification is sent to a designated Slack channel informing the marketing team of the new submission and potential lead.
Google Ads and Fillout integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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See how Latenode works
FAQ Google Ads and Fillout
How can I connect my Google Ads account to Fillout using Latenode?
To connect your Google Ads account to Fillout on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Fillout accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads based on Fillout responses?
Yes, you can! Latenode lets you trigger Google Ads updates from Fillout submissions. Dynamically adjust bids and ad copy, saving time with flexible automation.
What types of tasks can I perform by integrating Google Ads with Fillout?
Integrating Google Ads with Fillout allows you to perform various tasks, including:
- Capture leads from Google Ads and instantly create Fillout contact entries.
- Pause Google Ads campaigns when Fillout form submissions reach a threshold.
- Update Google Ads audience lists based on Fillout survey responses.
- Personalize ad copy in Google Ads using data from Fillout form fields.
- Send thank-you emails via Fillout upon ad click conversions tracked in Google Ads.
Can I use JavaScript within my Google Ads + Fillout automations?
Absolutely! Latenode allows custom JavaScript code to transform data, adding unparalleled flexibility to your Google Ads and Fillout workflows.
Are there any limitations to the Google Ads and Fillout integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of Google Ads and Fillout.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration between Google Ads and Fillout might need custom scripting.